TAPCO CU

A new credit union website that’s committed to the South Sound

TAPCO Credit Union’s commitment to their Washington community and members has been generations in the making. Their new site illustrates this promise by bringing humanity to financial services through decision-making support, educational content, digital tools, guides and more.
15%
increase in engagement time per session comparing 3 weeks before/after launch

An updated navigation strategy that puts users on the right path

  • The enhanced navigation includes multiple tiers that are organized by audience and products to create intuitive paths for users.
  • The top tier of the navigation features a unique tab design that creates visual hierarchy. 
  • Popular links are highly visible within each menu to allow website visitors easy and quick access.

A captivating design that forms a positive impression

  • The website design infuses background colors, unique text styles and subtle textures to create a branded experience.
  • The site’s new homepage  immediately connects with members and engages new users with compelling visuals, promotions that are solution-focused, with a theme of community throughout.  
  • Image and icon-based text components create more visual content that effectively communicates unique product, service and credit union benefits.

Before & After

Use the slider below to see the before and after design.
Before After
The responsive, ADA conformant design supports positive UX for all audiences on different devices and screen sizes.

A full-service site that supports visitors from start to finish

  • Educational content such as  a blog, financial wellness, financial counseling, calculators and more help attract consumers at various stages of their journey, allowing the credit union to establish meaningful relationships.
  • Integrated product-level resources along with strategically placed calls to action create a streamlined decision-making experience.
  • A unique combination of components, consistent with the credit union’s brand, is designed to create a landing page layout that drives conversions.
Implementing SEO best practices, the new website is optimized for organic search to increase visibility among the right audiences. 

A robust, new management system to enhance functionality

  • The new website is built in the Umbraco content management system, making it easy for administrators to maintain content.
  • Third-party integrations, including the credit union's online banking platform and chat vendor, were implemented to provide a positive member experience.
  • Allowing for even more seamless updates, the site features a custom-developed rates management tool and a newly designed locations finder with an ATM network integration.
A custom analytics strategy was implemented to help the credit union understand user engagement and behavior to better optimize for the future.
"Our new website represents a bold step forward for TAPCO. With a fresh, modern design and intuitive navigation, the site makes it easier than ever for our members and community to find what they need and take action. More than just a visual update, the platform gives us the flexibility to customize content and user experiences like never before—helping us bring more humanity to financial services and truly reflect our commitment to people-first banking.”
Jacob Rose, Director of Marketing
How We Helped
A fresh, modern, custom design helped this credit union's site stand out, and support business and visitor goals.