Engaging existing members in a strategic way
ZAG knew that like all financial institution sites, most visitors were coming to the site to log into online banking. To engage members beyond the login, a takeover screen experience was designed to feature timely promotions, helpful resources, as well as traditional support-related links. This allows the credit union to provide an in-depth experience without cluttering up the limited and valuable main navigation real estate.
Offering members enhanced service and support
The new site offers a robust search experience too, which increases the visibility of commonly searched for items on the site - making it easier for members to find what they are looking for. The new menu and navigation experience also offers quick links to related tools or information that may be relevant to a visitor’s interest. As always, the site is designed to be responsive and conformant with current website ADA guidelines, ensuring a positive user experience for all visitors.
Establishing more interactivity with visitors
While animations and micro-interactions create movement throughout the site, custom Kentico development and features allow for personalized selections that provide a more tailored experience and paths visitors to the right pages. Tabs and accordions streamline product and informational page content, while offering additional opportunities to generate clicks that could lead to conversions.
Supporting the digital decision-making journey
The new website strategically focused on distinct product features and offers easy-to-use comparison elements that allow a user to determine which account or loan best suits their specific needs. For those in the awareness or consideration phases of the sales process, pages highlight frequently asked questions, as well as related tools and resources to support knowledge and empower consumers to make informed choices. The SEO strategy helps initially attract the right users, while a conversion-focused landing page layout is designed to drive applications and other meaningful activity.
Creating a more visual content experience
Branded background colors, unique text styles and simple horizontal line breaks help create a more engaging, easily digestible content experience for visitors. This helps ensure that consumers understand the unique features and benefits of Hawaii Community Federal Credit Union’s financial products and services.
Upgrading the sites technology for the future
Leveraging Kentico’s latest features, the website is built using more modern technology that provides added flexibility and control for content managers and site administrators. Continuing to use ZAG’s custom rates management tool, the new site is able to dynamically pull in rates from a centralized location, making it easy to ensure consistency and compliance across the site.
The new website welcomes members to the credit union’s digital branch, so that together, they can do great things.