Hawaii Community Federal Credit Union

A refreshed experience built around members’ needs and seamless access to financial tools resulted in a 25% increase in average engagement time per active user across the site (comparing month before/after redesign).

hawaii community fcu redesigned home page
hawaii community fcu redesigned home page

A modern digital experience inspired by Ohana

Hawaii Community Federal Credit Union once again partnered with ZAG to transform its website into an engaging, member-focused digital destination. The redesigned site blends modern functionality with the credit union’s local roots, creating an online experience that makes it easier for members to explore products, access services and achieve financial goals.

Helping members navigate with confidence

A thoughtfully organized site structure makes it simple for visitors to find the information they need – from opening an account and becoming a member to accessing current rates, resources and products.

Strategically placed quick links, calls-to-action and supporting navigation elements reduce friction and help users complete tasks efficiently.

The login modal and “What’s New” global navigation item create additional touchpoints for existing & prospective members to discover promotions, news and important credit union updates.

An SEO/GEO-focused strategy was incorporated throughout the site to improve visibility and connect prospective members with relevant financial solutions. 

Reflecting the credit union brand

A clean design system, cohesive brand elements and the purposeful use of imagery/iconography create a consistent experience across the website while reinforcing brand recognition..

Thoughtful spacing, typography and visual hierarchy help guide visitors through content naturally, while keeping important information front and center.

Accessibility considerations were incorporated throughout the design and development process to ensure an inclusive experience for all site visitors. 

Bringing content to life

Flexible components, visual storytelling elements and interactive layouts help break down page content into digestible pieces while encouraging deeper exploration. The content modeling strategy also was mindful of SEO/GEO considerations.

Homepage banners, internal page banners and promotional content highlight key product/service benefits, helping visitors quickly identify solutions that fit their needs.

Educational resources, financial guidance and supporting tools are strategically integrated throughout the site to help members take action when they’re ready.

Dedicated comparison pages help visitors easily evaluate products and services side by side, simplifying decision-making and improving clarity around key features and benefits.

hawaii community fcu website mobile
hawaii community fcu website image

Built for long-term growth

The new site is powered by Kentico’s flexible XbyK CMS which enables the Hawaii Community FCU team to efficiently manage and update content. 

Continuing to use ZAG’s rates management tool, the new site is able to dynamically pull in rates from a centralized location, making it easy to ensure consistency and compliance. 

Custom, flexible widgets can be placed anywhere within a page and reused across the site, giving administrators the ability to quickly build and adapt layouts without being limited by fixed templates.

hawaii community fcu website

Services provided

Working with ZAG was a collaborative experience from start to finish. They took the time to understand who we are, what matters to our members, and how we wanted our website to better serve our community. The result is a site that is easier to navigate, reflects who we are as a credit union today, and gives our team the tools to keep it relevant for years to come.
Nellie Medeiros
VP of Marketing, Corporate Development & Marketing Manager

Before & after

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