It's hard to critique your own site.
So that's where ZAG comes in! It's so important to periodically evaluate your site's strengths, weaknesses and opportunities, so that you can continue to get the best results out of your site or create a blueprint for a site redesign.
Components of a Site Audit
At every step, ZAG will consult with you to ensure the digital strategy we are creating aligns with your marketing and business goals for your digital presence.
- ZAG will review and analyze your marketing metrics, including your site analytics (link), search console and social media reports, to determine how your audience uses your website.
- We will thoroughly explore all of the nooks and crannies of your website to see what's working, what's not and where there are opportunities and obstacles to overcome.
- With this information, we provide additional strategic recommendations to ensure you are catering to your audience’s needs.
- We then recommend new tools and techniques you can use to create your ideal user experience, and specifically how our services can augment your internal team’s process.