Suffolk Credit Union

A credit union website that empowers the possible

An award-winning Long Island credit union, Suffolk Credit Union needed a new website that would honor generations of trust, while guiding members toward their financial goals and future. With an entirely new brand, the redesigned website needed to bring this personality and promise to life. Suffolk Credit Union turned to ZAG to create a website experience that would live up to its tagline “Empowering your possible.”

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Optimizing the user experience

Based on the brand and project goals discussed during a collaborative discovery session, an updated intuitive navigation structure was created to make it easy for users to find what they are looking. Clicks to internal pages is strategically balanced with the ability to provide a guided experience at the product category level, helping consumers evaluate options and choose the best financial solutions for their needs. The user experience is strongly considered at each intersection point to ensure a positive experience.

Bringing the new brand to life

The new website infuses the brand colors and other visual elements to create a truly unique and branded experience that engages visitors while illustrating Suffolk CU’s vision and values. Allowing for the creation of custom yet consistent, branded content experiences, all page layouts leverage flexible components that make it easy to digest content and understand brand, product and service benefits. To create a seamless cross-channel experience while ensuring consistency with other digital representations of the brand, a web style guide was created as part of the project.

Ensuring accessibility for all visitors

The responsive design of the site provides for a positive display across all screen sizes and devices, while design and development standards align with ADA guidelines to ensure accessibility for all visitors, including those with physical, visual or other impairments.

Supporting the consumer journey

The website incorporates strategically designed content areas such as icon bands that visualize content, charts that allow for direct comparison between different product offerings, cross promotions that highlight related solutions, and financial education and embedded financial calculators to guide the decision-making journey. To support the on-site, research-based SEO strategy and attract the right consumers, the new site copy infuses keyword rich content and phrases to increase visibility in organic search results for related inquiries. Additionally, the offer-focused landing page is designed specifically to encourage conversions among interested audiences.

Upgrading features and technology

The new site was built in the Kentico Xperience CMS which is an easy-to-use platform to manage and maintain site content. ZAG build custom tools and widgets to simplify and centralize management of important content, such as promotions and rates, while integrations with many third-party platforms and technology solutions provide a robust, streamlined experience for consumers and administrators. The latest coding best practices were also used to improve site speed and overall performance and ensure a positive visitor experience. Additionally, custom analytics tracking enables Suffolk CU to monitor and measure key performance indicators, as well as important consumer interactions and behavior to optimize experiences for best results. The final website successfully reflects the new brand and creates an empowering experience for both consumers and the credit union.

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