Privacy Policy

There are a few things we take very seriously here at ZAG Interactive. The work we do, the coffee we brew, and your privacy, of course.

Our privacy policy is about how we use your name and email address, and how we use technology to collect anonymous information about visits to our site.

How We Use Your Name and Email Address

We never share your name or email address with anyone, regardless of how you provided the information to ZAG. That means no renting, selling or giving it away.

Email from ZAG

ZAG occasionally sends emails about relevant digital topics and for other general informational and marketing purposes. You can opt-out of these electronic communications at any time by following the instructions in our emails. If you fill out any of our contact forms, you have the option to opt-in to receive occasional emails on relevant digital insights. We think you will love the emails but rest assured, we won’t subscribe you to our general marketing email lists if we don't have your consent. You can always unsubscribe from our emails through the unsubscribe link in every email we send.

We do not share your information with third-parties or other users. If you opt-in to sharing your email address for periodic updates or related information, your email will be registered with our email marketing platform. You can opt-out of these electronic communications at any time by following the instructions in our emails.

If you specifically ask for ZAG to follow up or have a business relationship with ZAG, we may follow-up infrequently to offer support and answer questions.

Software We Use on Our Site

We use Google Analytics and to understand how visitors interact with our site, to measure traffic and to improve our website. We also use Google Advertising features including Google AdWords, Remarketing with Google Analytics and Google Analytics Demographics and Interest Reporting. We use various services from time to time assess the effectiveness of marketing campaigns. We use Quantcast to help us better understand and reach our digital audiences.

Google Analytics & Use of Cookies

ZAG uses Google Analytics and Google Tag Manager, services that track your activity while on our website. When you use our website, we may send one or more cookies. These are small text files with a string of alphanumeric characters sent from the website and stored on your device. Cookies are used to: store information about users’ preferences, location and other details; to protect users’ data from unauthorized access; to main certain website functionality; to serve personalized ads to users and to make advertising more effective via remarketing;  and to collect Google Analytics data and other tracking data. Cookies are used to collect some data that your web browser automatically sends to Google. This may include the web address of the page you’re visiting and your IP address. Google explains how cookies work, as well as the types of cookies used by Google.

Our site uses both first-party cookies and third-party cookies. First-party cookies are issued by the website being visited and only the website which issues the first-party cookie can read them. Third-party cookies are issued by website(s) other than the website being visited. Both types can be set with or without an expiration date. Cookies set without expiration dates are known as temporary cookies, and these expire as soon as you end the web session or close the browser window. Cookies set with an expiration date are persistent cookies. These cookies expire only on the expiration date and can remain on your computer even when you have ended the web session or closed your browser window.

Google explains how its tools like Google Analytics collect and use data from site visits.

Facebook pixel

ZAG Interactive uses the Facebook Pixel to track activity on our website, potentially including pages visited and links clicked. This data is used to track the effectiveness of our Facebook posts and advertisements, as well as to build remarketing audiences based on actions taken on our website.

Interest-based Advertising

Our site permits data collection for interest-based advertising to collect anonymous traffic statistics. We use Quantcast to collect this measurement data. The service applies proprietary processes to generate data used only by ZAG Interactive. It does not collect any personally identifiable information (PII). We may create remarketing lists using Google Analytics to serve interest-based advertising to audiences who may be interested in our services. Benefits of interest-based advertising include receiving ads which are more tailored to your interests.

Information on Opting Out 

We sincerely respect your privacy. If you don’t want ZAG to share interest-based behavioral data with third parties, the following links are available to provide you information on opting out. Some opt-out tools are cookie-based, so for them to work, you must allow third-party cookies. If you change computers, browsers or delete certain opt-out cookies, a third-party service will no longer know you have opted out. Opting out of receiving interest-based ads or of allowing ZAG to collect interest-based behavioral data does not mean you won’t see any online ads. It just means your ads for ZAG services won’t be based on your interests.

Notice for California Visitors

Pursuant to the California Consumer Privacy Act (“CCPA”), we are providing the following details regarding the categories of personal information about California residents we have collected or disclosed within the preceding 12 months.

  • Internet or other network activity information, including browsing and search history and other information about your use of this website

  • Geolocation data derived from your IP address
  • ​Inferences drawn from any of the personal information above to create a profile or segment about you so we can provide you with more personalized content in some circumstances.

Exercising Your California Privacy Rights

CCPA and other California law provides California residents with additional rights listed below. You may exercise any of the rights described in this section by contacting us at [email protected]. Please note that we may ask you to verify your identity before taking further action on your request.

  • Right to Access: You have the right to know and access what data we have collected about you over the past 12 months, including:

    • The categories of personal information we’ve collected about you;

    • The categories of sources from which the personal information is collected;

    • The business or commercial purpose for collecting your personal information;

    • The categories of personal information about you which we shared and/or sold;

    • The categories of third parties we have shared or sold personal information to; and

    • The specific pieces of personal information we have collected about you.

  • Right to Delete: You have the right to request that we delete personal information we have collected from you (and direct our service providers to do the same). In some instances, however, we may decline to honor your request where an exception applies.

  • Right to Opt Out: You have the right to opt-out of any marketing and sales tactics.

  • Other Rights: You can request certain information about our disclosure of personal information to third parties for their own direct marketing purposes during the preceding calendar year. This request may be made once a year. You also have the right not to be discriminated against for exercising any of the rights listed above.

Contact Information

If you have questions or complaints about this Privacy Policy or our practices, please contact us by email at [email protected], or write to us at ZAG Interactive, 20 Western Boulevard, Glastonbury, CT 06033.

Last modified: December 18, 2019