MECU

A forward-focused website redesign that led to a 15.5% increase in YOY completed credit card applications.

A credit union website that empowers members to improve their financial well-being and live better.

MECU is a valued ZAG client that had outgrown its previous website. When it was time to redesign again, ZAG was once again selected for this important project. In addition to modernizing the look and feel, the new website needed to elevate the credit union’s digital presence and enhance the overall user experience. The result is a site with enhanced flexibility, increased visibility of key promotions, streamlined navigation, valuable resources that support the member journey, and supports overall credit union goals.

Noteworthy features

A centralized learning hub that uses a unique combination of components to create a custom educational experience 

My Money Goals page with a custom solutions finder tool that guides the user while strategically positioning products based on financial goals and life stages.

A product category page experience that brings products and subpages to the forefront, increasing visibility and value while reducing the need to scroll.

A careers page that goes beyond current job openings to highlight the credit union's culture, community involvement, employee benefits, and commitment to career path development.

Enhancing the UX with strategic design and branding

The custom responsive design uses strong branding and visual components including the brand’s signature “gumdrop” shape to create an engaging user experience. 

The strategic use of design elements creates a friendly, helpful, community-oriented vibe with a focus on education.

Effective use of colors in headlines and throughout content areas helps increase readability and reinforces key messaging while evoking MECU’s unique brand.

A strong visual hierarchy throughout the site makes financial information and sometimes complex topics easy to digest and engaging.

Engaging audiences with strategic marketing and positioning

The new homepage banner supports multiple promotions in this high-visibility and high-impact placement.

The online banking login features two promotions to engage existing members prior to performing typical financial tasks. 

SEO/GEO optimization and schema support rankings in search results and overall digital discovery. 

The new navigation and menu categorizes pages clearly based on product, while featuring valuable financial resources and competitive differentiators. 

Focusing on security and fraud

A standout link to the Security Center in the global navigation gives importance to this top credit union and member priority.

The Security Center serves as a hub that provides members with easy access to extensive information on key topics.

Integrated quick tips and FAQs help members keep their information safe and secure.

Building an easy-to-use and accessible website

The Kentico XbyK platform offers features and flexibility that simplify ongoing content management.

Custom tools and technology streamline and centralize sitewide updates for rates and FAQ content. 

ADA conformance ensures accessibility, creating a positive experience for all audiences including those with disabilities. 

Services provided

ZAG has been a trusted partner to us for many years, and when they proposed a website redesign along with a CMS migration, I felt confident that we would be in good hands for this large-scale effort. Our dedicated project manager kept us on track and in clear communication with updates and needs. Our design presentation blew us away; the visuals were refreshed and kept our brand top of mind. The dev team was responsive and efficient, and ultimately our project was completed on time and exceeded our expectations. We couldn’t have asked for a better experience.
Kate Gill
Director of Marketing, MECU

Before & after

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