Ives Bank
A website with good intentions for this community-focused bank leads to a 20% increase in average session duration comparing pre/post launch.
A brand new site for a new brand rich with history - and ready to better serve its customers' needs
Ives Bank, previously known as Savings Bank of Danbury, needed a new website to reflect its new brand while honoring the bank’s history and long-standing commitment to meeting customers’ financial needs. A modern and inclusive website experience highlights the bank’s vision and values, embraces storytelling, supports the consumer journey, drives digital decision-making and so much more.
Creating an intuitive experience that engages visitors in meaningful ways
The multi-level menu navigates visitors into the site by audience group and goals, using familiar terms that resonate with users.
The on-site search feature includes links to commonly looked for items and information, from the routing number to rates.
The online banking login is strategically placed next to a “what’s new” feed, emphasized with micro-animation to engage existing customers beyond typical transactions.
A familiar, social-inspired experience communicates timely promotions and/or products that may lead to additional adoption and increased per-customer product usage.
Supporting the consumer journey and digital decision-making
Educational tools and resources are contextually placed within product pages as an earlier funnel tactic.
An on-page callout and other visual content-friendly components make information easy to read and digest.
Custom mobile-friendly charts make it easy for users to compare specific product features to find the best fit for their unique needs and preferences.
Branding and positioning that stands out among the masses
The content strategy combines effective communication, brand messaging and product positioning to illustrate how Ives Bank solutions can support common financial needs.
Creative use of brand colors, textures, imagery and other visual elements give the site a truly unique look and feel that distinguishes Ives Bank from local and national competitors.
New website copy highlights the brand, product features and benefits while infusing keywords and phrases that support SEO and attract relevant audiences to the site.
Versatile testimonials enable the bank to highlight customer experiences while also presenting its perspective on supporting local individuals and businesses with customized financial solutions, ultimately contributing positively to the broader community.
User-friendly content management simplifies site maintenance and marketing
The Umbraco CMS offers built-in capabilities and offers simplicity for administrators to use each element in unique ways to create an engaging content experience and support communication.
Flexible layouts establish consistency, while unique combinations of components are used across the site to optimize the content experience and story-telling capabilities.
A website launch campaign helped generate awareness and excitement about the new website, as well as drive traffic and engagement post-launch.
Our experience with ZAG was nothing short of exceptional. From the initial consultation to the final launch, their Team demonstrated expertise, creativity, and a deep understanding of our brand. Our former website, tied to our old bank name, was completely transformed into a fresh, user-friendly design that beautifully showcases our updated brand identity. The process was streamlined, and their flexibility, responsiveness, and commitment to accommodating our schedule gave us confidence throughout every stage. We couldn’t be happier with the results and highly recommend the ZAG Team to anyone looking to elevate their online presence.
Before & after
Use the slider below to see the before and after design.
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