Carter Bank
A bank website that helps visitors find more opportunities to prosper leading to 53% increase in average engagement time per session (year over year comparison).
A modern website to take this Virginia bank into the next 50 years
Carter Bank wanted an improved website experience for both their customers and administrators. Through a partnership with ZAG, their online presence is now refreshed with a responsive website built in the Kentico CMS, and stays true to their brand while showcasing their continued growth.
Developing a simplified navigation experience
The new audience-focused site structure allows users to easily find what they are looking for with minimal clicks.
Popular pages such as Rates, Locations & and Contact are surfaced separately in the navigation to be easily accessible throughout the entire site.
Other top searched pages and Carter Bank’s routing number are also incorporated in the search dropdown for a simplified, helpful experience.
Related products and services are featured in each menu through quick links.
Updating copy and enhancing content displays
The use of design elements and textures create visual interest that encourages movement down the pages.
As part of the copywriting strategy, the new website leverages custom presentation formats that make content easily scannable and digestible.
Keywords and phrases are infused throughout website copy to strengthen the on-site SEO strategy for increased visibility in search results.
Attracting and engaging audiences
To encourage next steps, a unique landing page layout is designed for timely promotions and special offers.
A custom designed and developed blog helps visitors at various stages of their life journey, while providing valuable content for search engines too.
To familiarize website visitors with the new site – which was also launched to a new domain – a website launch campaign was created with a website tour.
From design and development to copywriting and more, the latest WCAG standards are considered to ensure a positive website experience for all audiences.
Upgrading features and site technology
The Kentico CMS provides a secure, powerful platform for simple website updates, edits and scheduling published content.
Custom analytics tracking allows Carter Bank to measure key performance indicators and continually optimize the site to meet business and visitor goals.
Custom-built components such enable important content to be managed centrally such as rates and promotions.
Together, ZAG and Carter worked to drive audiences to a new domain, starting with some landing pages before launch, and successfully transitioned the new site to the new domain at launch.
Working with ZAG has truly transformed our online presence. The new website not only enhances user experience but also aligns perfectly with our new brand vision, allowing us to connect better with our customers and support their individual financial journeys.
Before & after
Use the slider below to see the before and after design.
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