Stanford Federal Credit Union
A sophisticated yet approachable credit union website redesign project that led to a 39% increase in average session duration comparing 55 days pre and post launch.
A credit union website that says YES to their members’ success
A leading credit union serving a prestigious member base, Stanford Federal Credit Union needed a website that would modernize its digital presence. Aligning with its high-tech audiences and consumer expectations, the new website focuses on the credit union’s mission to improve financial lives and support member success. The website also advances the credit union’s business goals to increase per-member product usage and allow for continued growth in an ever-changing financial and digital landscape.
Streamlining the menu and navigation paths
Intuitive navigation menu categories make it easy for current and prospective members to find the right financial solutions, with quick access to relevant tools and resources.
The online banking login is strategically placed to encourage further exploration and engagement, particularly on mobile.
Stand-out navigation features generate off-canvas screens that can be used to help position important brand and product information.
A visual experience that makes content easily digestible
Product page mastheads bring features and benefits to the forefront, quickly highlighting the value proposition.
Built-in call outs support key messaging within prominent real estate, while serving as a supplemental call to action to drive conversions.
Various flexible layouts and content types allow for customized experiences that effectively tell the brand and product story.
As one of the most important promotional spaces, the homepage banner supports multiple messages and mixes content types to create visual variation, generate interest and encourage exploration.
Engaging audiences and supporting financial goals
Consumer-focused content strategy appeals to the credit union’s many distinct audience segments, engaging users in meaningful ways.
A Solutions Finder tool positions relevant products, services and resources to audiences based on self-selected financial goals.
A Product Finder tool helps members further narrow down product options to find the best solution based on needs and preferences.
Personalized content experiences nurture relationships and guide audiences further along the consumer journey, from awareness and consideration to conversion.
Branding and differentiation that stands out
Strong branding elements are infused through the responsive website design with intentional use of color, texture, graphics and more.
Signature components offer several branded themes, allowing for visual variation while maintaining consistency within the brand.
Custom tables compare the credit union to big name competitors, differentiating Stanford FCU on a unique level that shows direct value to members.
Storytelling that supports business and member goals
Website copy was refreshed, highlighting the credit union’s unique brand personality and appealing to audience interests.
Keywords and phrases are naturally weaved into copy and content areas to support SEO and GEO.
Testimonials tell the product, service and brand story through their members’ eyes, creating authenticity and value.
Robust product-focused hubs create a comprehensive financial journey for key offerings, showing the credit union’s breadth of service and expertise.
Technology that creates a streamlined experience
Kentico’s XbyK CMS platform offers a scalable, user-friendly interface for easy ongoing content management.
The Content Hub supports shareable content, making it easy to re-use content in multiple areas with centralized sitewide updates.
Custom tools for locations, rates, and FAQs support streamlined management and display of these key content types.
Before & after
Use the slider below to see the before and after design.
Our previous website was outdated and no longer reflected our brand or design standards. ZAG made the entire process incredibly seamless, offering thoughtful recommendations on new tools, personalization and storytelling. They delivered everything we were looking for—a mobile-first experience, a shift from product-centric to story-driven content, approachable copy, and a flexible structure that’s easy for our team to update. Best of all, the transition to the new site was flawless, with the overwhelming feedback being simply, ‘I love it’!”
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