Adventure Credit Union
A refreshed site that delivers better for members leading to 100% increase in auto loan conversions comparing weeks before launch to weeks after launch.
A credit union website that serves as a trusted financial guide for members
Adventure Credit Union has been partnering with ZAG for more than a decade, having gone through previous website redesigns to support new brands and evolving business goals. Ready to refresh its digital experience to be consistent with current trends and user expectations, the credit union set forth on a redesign adventure with ZAG to create a website that serves as a trusted guide for members.
Engaging website visitors with a value-focused navigation
The streamlined navigation creates an action-oriented path for visitors based on their financial goals.
The new online banking login includes a featured promotion to engage members beyond the login and deepen existing relationships.
The on-site search experience highlights top searched items and the routing number, making it easier for visitors to find what they need.
Flexible and dynamic layouts streamline content management while maintaining branding and consistency across the site.
26% increase in Home Equity Loan applications
262 days post vs pre launch
Using unique brand elements to create an effective design
The credit union’s family-centric, forward-focused, durable and nurturing brand is highlighted by earth tones, geometric angles and lifestyle imagery.
The strategic use of line, shape, color, texture, and other brand elements creates visual interest that guides the user throughout the site.
Responsive design following current website ADA guidelines ensures a positive experience on any screen size or device - no matter what disability a user may have.
Supporting the consumer journey with content strategy and mobile-friendly features
The blog provides users with fresh financial education on popular topics, offering a reason to return.
Branded visual elements define space and highlight key information, making it easy for consumers to read and digest.
Strategically integrated financial education, tools and resources support consumer decision-making.
A conversion-focused landing page and other application-centric features support lead generation.
Mobile-friendly comparison charts help users choose the right account or loan.
Built in technology allows for seamless integration with third party platforms, from online applications and banking to chat and appointment scheduling.
Combining robust technology and custom functionality
The Umbraco CMS supports a custom experience that is true to the Adventure Credit Union brand.
On-site rates are managed through a custom tool that updates a rate anywhere it is referenced across the website.
The locations page features an interactive map-based finder, making it easy for users to locate a nearby branch, hours, services and more.
Once we decided to build a new website, hiring ZAG Interactive was a no-brainer! Their team did a great job of incorporating our ideas and brand elements into a stunning new website that aligns with our members’ needs and our credit union’s goals.
Before & after
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