Website Personalization Results
Personalizing key content to deliver conversions and results
ZAG has collected data from several financial institution clients who have sites built in Kentico and are leveraging the Content Personalization feature. Each personalization approach is as unique as each client. We begin by creating personas aligned with key visitor or business goals. We then implement the personas in the CMS, adding the personalized content in the CMS, setup tracking to monitor results, test and then launch. The results for several recent clients speak for themselves.
Institution 1: Certificate Special Account Opening
Personalized content was responsible for 10% of all conversions
609% increase in completed online applications while personalized promotions were in place
The most popular areas to personalize content on a bank or credit union website is in an online banking login promo (home page), a home page masthead, or home page subpromos.
Institution 2: Online Account Opening Goal
Personalized content was responsible for 10% of all conversions
5% of visitors who saw personalized content converted, in comparison to .65% of visitors who who saw non-personalized content
Institution 3: Homepage Promo
Visitors that matched a persona were more likely to click a promo than visitors who didn't see a personalized promo
Visitors seeing a personalized promo had a conversion rate of 16% versus 0.73% conversion rate for non personalized visits
The promotions that featured personalized imagery and copy received almost the same number of clicks, but from a much smaller audience.
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- Stanford Federal Credit Union
- Hawaii Community Federal Credit Union
- American Eagle Financial Credit Union
- First City Credit Union
- First Community Credit Union
- Beacon Bank
- WESTConsin CU
- Ives Bank
- Park Bank
- TAPCO CU
- Bonvenu Bank
- Neighbors Federal Credit Union
- Catalyst
- BankWest
- CommonWealth ONE
- Carter Bank
- Philadelphia Federal Credit Union
- Adventure Credit Union
- SecurityPlus Credit Union
- LAPFCU
- Monterra Credit Union
- Point Breeze Credit Union
- Community Bank
- Premier America Credit Union
- Credit Union One
- Abound Credit Union
- HawaiiUSA Credit Union
- Dutch Point Credit Union
- Fox Communities Credit Union
- Tower Federal Credit Union
- AmeriServ Bank
- Suffolk Credit Union
- Bank of Missouri
- UniWyo Credit Union
- Patriot Bank
- Custom Analytics Tracking
- Digital Marketing
- Schema
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- Website Personalization Results