Community Bank

Transforming this bank’s digital presence into a virtual branch

As part of an overall digital transformation, Community Bank needed to redesign its website. With more interactive features, enhanced content, self-service solutions and more, the new website serves as a virtual branch for the bank, supporting both customer and business goals.
21%
increase in engagement

A main menu and navigation strategy that is intuitive for users

  • The redesigned menu and navigational elements make it easy for visitors to find financial solutions that fit their unique needs.  
  • Products and services are strategically positioned based on financial goals and life stages, appealing to various audiences and increasing overall relevance.
  • Quick links and accessible resources, from calculators and videos to applications, support ease of use and smart financial decision making.
A promotion in the Online Banking Login box helps engage existing customers and encourage additional product exploration and adoption.

Quick links and accessible resources, from calculators and videos to applications, support ease of use and smart financial decision making

  • Content snippets combined with visual icons and imagery create an engaging content experience.
  • Easy-to-digest content presentations help communicate key product features and benefits.
  • Creative, conversational and consultative website copy showcases Community Bank’s personality while making it easy for customers to understand product usage and value.
Integrated video galleries provide contextual access to relevant tutorials and education to guide visitors in the digital space.

A simple and functional design that brings out the brand

  • The responsive website design creates a seamless experience for users across different mobile and desktop screen sizes and devices.
  • A combination of colors, imagery fonts and other defining brand elements creates a design experience that is truly unique to Community Bank.
  • The strategic use of imagery establishes the bank’s local presence and support for its community and customers.
The website follows ADA compliance guidelines to create a positive experience and ensure accessibility for all audiences.

Before & After

Use the slider below to see the before and after design.
Before After

Marketing strategy based on business goals and objectives

  • The research-based SEO strategy increases visibility in search results for key words and phrases, supporting website visitor quality.
  • Icon-based buttons in the navigation provide site-wide easy access to applications and other key actions across the site, while embedded forms support lead generation for continued nurturing.
  • Calculators will help customers understand how products/services translate to their specific needs, and help nurture conversions as well.

Must-have technology for a digital transformation

  • The Kentico CMS provides robust out-of-the box capabilities and user-friendly content management.
  • Branded website features are custom developed to create a more advanced banking experience in the digital space.
  • Custom rates management with MortgageBot API Integration and locations management tools allow for centralized content management and seamless sitewide updates.

Promotions and positioning to ensure a smooth website launch

  • The new website content strategy and design reintroduces the brand in a more modern and engaging way.
  • The launch campaign generated awareness and interest in the new website coming soon, while encouraging engagement and exploration after launch.
  • A website tour greets website visitors, highlighting where users can find new and popular features, like online banking.
How We Helped
Creating a virtual branch for the bank that supports both customer and business goals, now and in the future.