A core principle of digital marketing is the ability to measure conversions. Without reliable conversion tracking, you won’t know which channels or campaigns are actually driving results – which makes measuring ROI impossible. And since measuring ROI helps justify your spend, optimizing your campaigns and website to maximize conversions is critical.
AI is already reshaping so many parts of our daily lives, so knowing when and how to use it at work is important for every digital marketer.
Choosing the hosting environment that is right for your business is critical, so explore some differences between managed hosting and SaaS hosting so that you choose wisely. This article explores common considerations including customizations, security, cost, resource needs, flexibility and more.
Accessibility overlays are increasingly popular but are certainly no substitute for properly designing and developing your site against current website conformance standards. Learn what they can be used for and what they should not be used for, so that you can ensure that you are providing the most accessible experience to your site visitors and protecting your business against costly litigation.
The first half of 2026 has included many bank and credit union website launches for ZAG Interactive. Take a peek at what we've been working on, what's trending and what to expect for the rest of the year.
The chances are that your website uses cookies. Learn about how to check on your website’s current cookie usage, explore the different types of Cookie Management Platforms (CMPs) that can be implemented, and understand some best practices for ongoing maintenance.
AI technology keeps advancing, new AI tools keep launching, and with this, regulations continue to evolve. While some industries have fully embraced it, some companies are taking a “learn as you go” approach and others are scrambling to keep up. In highly regulated spaces like Financial Services, the stakes are high and the margin for error is small, so stumbling and getting it wrong could be disastrous. Explore the results of a recent ZAG survey of bank and credit union employees.
Your website is an always-on marketing and communications channel, so you need to get the most out of it while you simultaneously work on your new site. Read about what not to do during this exciting time period, and get tips on five key marketing priorities your current site still needs to address.