Neighbors Federal Credit Union

A credit union website that puts members’ interests first

Neighbors Federal Credit Union was looking for a more modern website that better represented their commitment to their members, neighbors, and Louisiana community. Additionally, they wanted a site that would allow for growth while staying true to their brand. Neighbors FCU enlisted ZAG to create an improved user experience that supports both member and business goals.
64%
increase in clicks to apply for a mortgage (comparing 2 months before and after launch)

Assisting with the consumer journey

  • A refreshed website architecture was created to make it simple for users to find what they are looking for with minimal clicks, including popular links at the site.
  • Category pages help streamline the navigation experience while providing a consultative journey by using components such as comparison charts.
  • Relevant rates, quick links, calculators and more are featured on product pages to enhance the user experience and position the credit union as a valuable resource.
Including top searched for pages within the site search, global navigation and promotions within the mega menus increases visibility of these pages or products while ensuring easy access for visitors.

Before & After

Use the slider below to see the before and after design.
Before After

Designing a positive content experience

  • The updated responsive design displays the credit union’s unique brand while allowing for the creation of custom content experiences for each page.
  • Icon-based text components create more visual content to communicate product or service benefits, and display the new website copy in a way that will appeal to the credit union’s target audiences.
  • All elements – from design and copywriting to development were tested at critical stages to ensure conformance with current ADA standards. 

Attracting audiences with strategic marketing

  • A custom blog was designed and developed to provide valuable content to search engines and to visitors at each stage of their consumer journey.
  • ZAG’s SEO specialists implemented best practices to optimize for organic search and increase visibility to target audiences.
  • To ensure consistency with the new digital presence, a landing page template was designed and developed which helps to keep visitors focused on converting.
A custom analytics strategy was implemented to better understand ROI from the website and integrated marketing initiatives.

Implementing custom features and technology

  • The new site, built in Kentico, allows for easier site management – from simple edits to content management, scheduling and more.
  • Rates, locations and events are all centrally managed to allow administrators to make sitewide updates in one place.
  • Neighbors FCU’s existing third-party platforms including Segment, chat and more were seamlessly integrated into the new site.
How We Helped
Creating an engaging website experience with custom design and development.
Kentico Site of the Month January 2025