Philadelphia Federal Credit Union

Helping this credit union build stronger financial futures

Philadelphia Federal Credit Union (PFCU) wanted a personalized and modern website that provided an enhanced website experience for visitors. With its unique illustrative brand and commitment to putting their members’ profit first, PFCU enlisted ZAG to bring their refreshed vision to life.
80%
increase in average engagement time per active user (one week before and after launch)

Member-focused & intuitive site structure

  • The new site structure, organized by audience and products/services, helps users find what they need faster.
  • The open online banking login features buttons for opening an account, applying for a loan, and scheduling an appointment. These items are all strategically placed in the navigation area to streamline access and minimize the number of clicks needed for these popular actions.
  • Promotions within the mega menus allow the credit union to further engage website visitors while they are already looking for information.

Fresh content strategy with a personal touch

  • The rewritten website copy infuses keyword rich content to support SEO while still resonating with the credit union’s warm and relatable brand tone.
  • To assist website visitors in making the best financial decisions, ZAG created  a custom blog that presents members with helpful information on a variety of topics.
  • The site personalizes content and promotions based on pages visited and other on-site activity to create a more tailored member journey – and ultimately increase conversions.
A product finder guides website users by recommending the right solutions within a category based on specific self-selected needs or wants.

A unique credit union brand brought to life

  • The updated responsive design infuses the brand’s illustrative imagery and iconography to create visual interest and encourage further engagement.
  • Primary and secondary brand colors are strategically used throughout the site to emphasize the credit union’s unique personality while complying with current ADA guidelines.
  • Customizable templates enable the creation of unique product presentations while ensuring brand consistency across the website.
A custom analytics strategy was developed to help the credit union understand user engagement and behavior to better optimize for the future.

Custom development for a better experience

  • By utilizing Kentico’s latest features, the website is developed with modern technology that offers enhanced flexibility and control for content managers and site administrators.
  • Along with other shared content, ZAG created custom-developed tools for centrally managing rates, locations and events content.
  • Third-party integrations, including the credit union's online banking platform and chat vendor, were implemented to provide a seamless member experience.
We love our new website! The ZAG team did a fantastic job bringing our vision to life. We leaned on their expertise throughout the process. They kept us organized and on task to meet our launch date. We’re happy to have ZAG as a valued, trusted partner.
Mary Simmons, VP of Marketing

Before & After

Use the slider below to see the before and after design.
Before After
How We Helped
A strategic, bespoke website for a unique credit union needing a fresh take on their digital presence
kentico site of the month november 2024