Insights

To meet the ever-changing needs of clients in an increasingly online world, many integrated marketing firms – including ZAG Interactive – emerged as digital agencies. We define a “digital agency” as a company that combines the disciplines of strategy, design, technology and marketing to offer primarily interactive tactics for businesses to increase their bottom line. So, why should your organization consider partnering with a digital agency like ours? The answer lies in our experience, expertise, effectiveness and energy.
 

May 25, 2018 was the day GDPR went into full effect. For companies adding consent messaging to their website, ZAG Interactive shares tips on how to can present this information if your site is WCAG 2.0 Level AA conformant.

GDPR has gotten a lot of attention lately, and for good reason. If you aren't sure what it is and if it may affect your business' website, read on. This new European privacy rule goes into effect May 25, 2018. Is your website ready?

Marketing automation has been a buzzword in the marketing space for a while now. The problem lies when an organization starts by choosing the marketing automation technology first. A better approach may be to start backwards: think of the business objectives and goals and how to achieve them before anything else.

ZAG launched eight websites in the first quarter of 2018, continuing its experience in building strategic, responsive, ADA conformant websites for companies and institutions nationwide.

Keyword research is the practice of researching common, industry-specific terms and phrases that are driving search traffic to search engine results pages. This is the time-tested first step in search engine optimization (SEO) for any website.
 

ZAG will be attending several financial marketing conferences this year: CUNA Digital Marketing School Conference in Nashville, Marketing Association of Credit Unions (MAC) Conference in San Diego and the American Banker's Association Bank Marketing Conference. Planning on going? Let's meet up!