Digital Insights

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Marketing September 14 2023
With roughly 4.8 billion total social media users across all platforms, your bank or credit union could be missing out on a tremendous opportunity. ZAG Interactive has compiled four social media trends that can help you start off on the right foot.
posted by Brianna Dudding
Marketing, Technology September 08 2023
Now that GA4 has taken over as the primary reporting platform, many are still learning the basics of GA4. To avoid feeling overwhelmed we’ve compiled a list of some of the features that GA4 has to offer.
posted by Patrick Trayes
Announcements, Projects September 05 2023
ZAG Interactive is thrilled to announce that the Suffolk Credit Union website won the 2023 Outstanding Credit Union WebAward, and the AmeriServ Bank website took home a Bank Standard of Excellence Award. Read about these award-winning projects, and help congratulate the teams who worked so hard on behalf of these clients.
posted by Michelle Brown
Marketing, Strategy August 31 2023
We live in a world where a plethora of data is collected everywhere we go, and most of that data is at our fingertips. For marketers, that data can be put to work in the digital space with website personalization.
posted by Brianna Dudding
Quality Assurance August 14 2023
The U.S. Justice Department recently sent the Federal Register a notice of a proposed rule to improve the usability of websites and mobile apps. Read more about this ADA conformance update and why it's important to build and maintain a conformant website. 
posted by Danielli Franquim
Strategy August 08 2023
A popular free tool offered by Google called Optimize is being sunset in 2023, leaving existing users looking for alternatives to the platform. Explore other website A/B testing options that website owners should be familiar with. 
posted by Patrick Trayes
Projects July 28 2023
ZAG's integrated teams of strategists, designers, developers, marketers, copywriters, project managers, IT and support staff have been working hard to introduce brand new websites for our financial services clients. Learn more about three website redesigns that launched in Q2 2023, and see how we can inspire your website transformation.
posted by Brenna Kelliher