Digital Insights

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CMS, Marketing, Strategy, Technology April 18 2025
AI presents an incredible opportunity for banks and credit unions to streamline processes and improve efficiencies. But when it comes to incorporating AI into your banking website, it's important to understand what your CMS and third party offers and has in its roadmap, and how to best leverage that for your institution.
posted by Michelle Brown
Marketing, Strategy April 04 2025
If you're planning to redesign your site, it's important to take SEO best practices into consideration. From site structure, to AI crawlers to URL redirects, being aware of best practices can make or break your rankings.
posted by Jesse Piorkowski
CMS April 02 2025

ZAG Interactive has upgraded its partner level with Umbraco to Gold. After years of building websites in Umbraco a popular .NET CMS, the digital agency has decided to go for the gold to better service current and prospective clients.

posted by Michelle Brown
Marketing, Strategy March 28 2025
Web strategists and copywriters aren't just crafting copy for site visitors anymore. They also need to be aware of the importance of writing for search engines and specifically AI. Learn about best practices for ensuring your site is appealing to AI search engines so you can attract high quality site traffic.
posted by Nick Fedele
Projects March 27 2025

ZAG's entire team has been working hard to deliver fresh new websites for our bank and credit union websites. Learn more about seven of our recent website launches to help inspire you wherever you are in your website journey.

posted by Brianna Dudding
Marketing March 05 2025
Accurately targeting your paid search, programmatic display ads and social media campaigns will result in campaigns that deliver better results. But many marketers don't use all of the targeting tool available to them. Explore best practices you can implement now to make the most out of your digital marketing spend.
posted by Patrick Trayes
Strategy March 04 2025
Everyone wants their website project to be successful, but putting the wheels in motion to measure that success is a critical step. Learn how to measure success with "out of the box" Google Analytics features, as well as customizations that can be made to Google Analytics to get you the data you need.
posted by Patrick Trayes