Digital Insights

Filter by: Filter by:
Technology June 13 2024
Xperience by Kentico (XbyK) is ready for primetime! ZAG Interactive will begin building most of our newer Kentico sites in XbyK - a powerful, hybrid headless digital experience platform (DXP). Learn what to expect.
posted by Michelle Brown
Announcements, Design, Marketing, Projects, Strategy, Technology April 26 2024
Our integrated teams had a very busy and exciting first quarter of 2024. Learn more about the nine new bank and credit union websites that are now being enjoyed by our clients and hundreds of thousands of website visitors throughout the country. 
posted by Michelle Brown
Marketing April 11 2024
Google Business Profile, formerly Google My Business, is important for every business and organization. Optimizing your listings can help with SEO and also help visitors find you on Google. Learn more about the importance of having an accurate Google Business Profile.
posted by Gabrielle Coburn
Design, Marketing March 25 2024

A website launch campaign is a combination of targeted messaging delivered before the launch of a website to raise awareness, and post-launch to generate traffic and encourage positive engagement. What makes an effective website launch campaign? Read on to explore our best tips and ideas.

posted by Robin Nerkowski
Marketing, Strategy March 15 2024
Without a content model, you won’t be able to effectively reuse shared content across a website, and no doubt it will become disorderly – which will ultimately be more difficult and take longer to manage. It’s worth the initial time and effort to establish a strategic content model for continued success.
posted by Brenna Kelliher
Announcements, Design, Technology March 13 2024
The FDIC recently announced a rule for the placement of its logo for insured products that has a significant visual impact for websites, mobile apps, ATM screens and more. ZAG has created an article based on publically available information to inform Banks about what they will need to do before January 1, 2025. Each institution will need to work with its web design and development teams on the exact implementation plan.
posted by Michelle Brown
Marketing March 06 2024
With the end of third-party cookies in the horizon, marketers are understandably worried about the impact to what they do each day. This essential article explores the difference between first and third party cookies, why third-party cookies are getting stale, and what everyday marketing tactics are impacted. 
posted by Robin Nerkowski