Digital Insights

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Strategy October 28 2020
Google Analytics 4, or the Web + App Property, is a new implementation of Google Analytics that is meant to bring together data from websites and apps. Learn more about this updated analytics platform, what changed and what to expect if you're ready to transition.
posted by Patrick Trayes
Marketing October 22 2020

To improve the visibility of your site on search engines, you may want to consider conducting a search engine optimization (SEO) audit. This initial step helps you identify and prioritize issues so you can then come up with a plan to help your business improve organic rankings.

posted by Alexandra Giarratano
Quality Assurance, Technology October 21 2020
WCAG 2.2 is still in draft form but there have been several updates to it since the spring when it originally was published. Review additional criteria that were added to this draft so that you can see what may become the new standard when it officially rolls out.
posted by Dan Seagull
Marketing October 06 2020
On October 19, 2020, Google will be changing its advertising policies in the effort to improve inclulsivity. Learn how this change will impact the targeting options for those in the financial services,credit and employment sectors.
posted by Michelle Brown
Strategy, The Financial Brand October 01 2020

Every financial institution website should stand out in some way. How would you describe your site and does it match what consumers feel when they show up on the site? The five questions in this article will give you a head start on your web refresh plans for the year ahead. 

posted by Michelle Brown
Announcements September 16 2020
ZAG's Michelle Brown and Patrick Trayes will be presenting at the CUNA Digital Marketing Virtual School (DMVS) on October 6 and 7, 2020. Learn more about this virtual conference and why you should consider attending.
posted by Michelle Brown
Strategy September 10 2020
Whether you’re planning a website redesign or managing your current website, financial marketers can benefit from a thoughtful promotional strategy for their bank or credit union websites. This is both an art and a science, as too many promotions can be overwhelming and distract from the user journey, while too few promotions represent a missed opportunity to drive conversion. The marketing and business intent is to drive engagement while highlighting your priority products and services. Done correctly, it can also guide customers and members through the conversion funnel by presenting related offerings that work together to address visitors’ financial needs.
posted by Ari Mason