Insights

Once you make ADA conformance a priority for your business, it’s important to understand how your site will be tested and kept conformant. Adding periodic manual testing to your site is essential in this process. 

As you plan your digital strategy, get some guidance with key digital marketing statistics on popular tactics including content marketing, SEO, social media, email marketing and mobile marketing.

Supporting your community is both an important civic duty and one that can have important business benefits as well. From brand awareness and employee loyalty, learn why giving back is a great idea, and why your business should built community support into its plan.

Many businesses have a social media strategy, but most lack a defined social selling strategy. Learn about the benefits and value of a social media sales strategy and how to get started with a social sales program.

As a website matures and the content strategy evolves, links can get misdirected or site downtime (planned and unplanned) will occur that may affect the visitor experience. Fortunately, you can plan for these occasions and even make a potential negative interaction a positive one with a custom designed 404 and maintenance page.

If you manage a website, you likely use Google Analytics to understand how visitors interact with your website. While Google Analytics comes with a lot of built in features, many marketers also leverage UTM codes to better track and monitor marketing performance. If UTM codes are something you have heard of but not super clear on the details, read on.

Identifying website compliance issues can be cumbersome, so most companies and agencies rely on tools to assist on an initial and ongoing basis. Explore four website accessibility tools that ZAG uses to make and maintain conformant websites.