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Why ZAG's Excited About the Features of Kentico 11
Kentico 11 was released in late 2017 and after giving it a test run, ZAG Interactive, a Kentico Gold Partner, is very excited about the new features. This major upgrade focuses on marketing systems, internal data structure, and building key third-party integrations. See why this version of Kentico might be right for your business.
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Marketing, Strategy April 23 2018
The Importance of SEO Keyword Research
Keyword research is the practice of researching common, industry-specific terms and phrases that are driving search traffic to search engine results pages. This is the time-tested first step in search engine optimization (SEO) for any website.
 
posted by Danielle Murray
Announcements March 29 2018
Gearing Up for 2018 Financial Conferences

ZAG will be attending several financial marketing conferences this year: CUNA Digital Marketing School Conference in Nashville, Marketing Association of Credit Unions (MAC) Conference in San Diego and the American Banker's Association Bank Marketing Conference. Planning on going? Let's meet up!

posted by ZAG Interactive
Marketing, Strategy March 21 2018
The Importance of Financial Literacy Content
As consumers become savvier, providing financial education is an increasingly important investment for financial institutions. Learn how adding financial literacy content to your website can be beneficial for you and your visitors.
posted by Brenna Keough
Marketing, Strategy March 13 2018
Web Content Roles Explained: Copywriter vs Content Strategist
ZAG Interactive shares the difference between web copywriting services and content strategists, and how they work together to create high performing content, key to to standing out amidst all the chaos.
posted by Rachel Avery Conley
Marketing, Technology March 13 2018
Geofencing as an Effective Marketing Strategy
Learn about geofencing technology and the new hyper-local targeted marketing usage via Facebook and Google. 
posted by Rachel Avery Conley
Quality Assurance March 12 2018
Your Site Is ADA Compliant. Now What?
Keeping a website conformant post-launch should be a priority for every business. If you are making your website conformant to WCAG 2.0 guidelines during a redesign, or recently redesigned your site to be conformant, explore best practices for keeping your site conformant.
posted by Dan Seagull
Marketing, Strategy March 02 2018
Four Effective Tips for Measuring Website Engagement 
ZAG Interactive shares Four Effective Tips for Measuring Website Engagement using Google Analytics and Google Tag Manger to achieve maximum search engine optimization of content and campaigns. 
posted by Patrick Trayes