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Featured // Design, Marketing, Strategy
Let Content Drive Your Strategy
When it comes to redesigning a website, it’s essential that your content drive your strategy and planning—both ahead of the redesign, during the redesign and after the site has launched. A content-first approach to site design or redesign is crucial to creating a five-star user experience. When you think critically about content before beginning your redesign, every element of your site becomes intentional.
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Announcements, Projects December 19 2019
ZAG Year in Review: 2019 Website Redesigns
The talented team at ZAG Interactive launched 25 websites in 2019. Take a look back at the strategy, design, development and marketing work for clients across a span of industries and get some inspiration for your own site design or redesign in 2020.
posted by Michelle Brown
Design December 18 2019
It’s not always black and white

Your website is the centerpiece of your marketing and communication efforts, and creating consistency across all of your digital properties is essential to a positive user experience. If you are planning a website design or redesign or have just launched your new website, learn why it's smart to invest in a web style guide.

posted by Jennifer Buccini
Design, Marketing December 18 2019
Why You Should Be Using Animated GIFs in Marketing
Using animated GIFs in your social media marketing efforts can help engage audiences and positively impact results. Learn when and how to use animated GIFs successfully.
posted by Melissa Wilkinson
Design December 11 2019
Ensuring your Website Colors are ADA Conformant
Color contrast is one important factor in making a website conformance to ADA website guidelines. Learn how to select or correct color contrast for your website color palette so that you ensure your site is accessible to all visitors, including those with visual disabilities.
posted by Melissa Wilkinson
Design, Projects December 10 2019
How to Talk-The-Talk In The Web Design World
In the world of wireframes and prototypes, we understand that the design lingo can become quite confusing. Access the tools you need with this design term guide so that you can be prepared when speaking with a design specialist about your next website redesign.
posted by Melissa Wilkinson
Design, Quality Assurance, Technology December 03 2019
Website Accessibility for Car Dealership Websites
If you own or manage a website for an auto dealership, knowing and adhering to the latest ADA conformance standards is not only good business, it's also a way to prevent a lawsuit.
posted by Will Creedle
Marketing, Strategy November 25 2019
Guide to Managing Social Media Accounts During A Merger
If your company or institution is going through a merger, one of the questions that frequently comes up is how to merge both companies’ social media accounts. Use this handy guide from ZAG Interactive for merging business accounts on Facebook, LinkedIn, YouTube and Instagram.
posted by Brenna Kelliher