Insights

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Marketing November 08 2017
With competition for high organic search engine rankings more intense than ever, companies need to evaluate dozens of aspects of their website to maximize performance. One of the most overlooked characteristics of a well ranked website is the site structure or architecture. Learn how site architecture and SEO are related, and get tips on optimizing your site structure.
posted by Danielle Murray
Announcements, Culture November 02 2017
2017 marks fifteen years that ZAG Interactive has been in business, opening officially in 2002. From candy bars and slides, to award-winnning websites and the best team in the business, read this interview with founder and CEO, Larry Miclette, and explore ZAG's past and where we are headed.
posted by ZAG Interactive
Announcements November 01 2017
ZAG Interactive and CUNA's Marketing and Business Development Council are pleased to present a three-part webinar series for credit union marketers this December. Register today to learn about website strategy, digital marketing and analytics. 
posted by Dawn Melesko
Design, Marketing, Strategy October 06 2017
Landing pages are essential to driving conversion with digital marketing campaigns. However, many businesses aren’t using landing pages is because they aren't sure how to set them up or optimize them properly. Follow these seven landing page best practices to increase conversion. 
posted by Dawn Melesko
Marketing, Strategy, The Financial Brand October 05 2017
In this ZAG-authored Financial Brand article, explore 8 steps for maximizing the value of your website after a redesign. From ensuring you have an ongoing support plan in place, to maximizing marketing value through SEO and paid advertising, your new site won't be as valuable to your institution unless you plan accordingly.
posted by Christopher Rinaldi
Marketing, Strategy September 27 2017
You might have heard of schema.org and wondered what all the fuss is about. Learn what schema is, why you should consider using it to help your local SEO, and why you should consider partnering with a trusted agency to help you plan and implement it on your website.
posted by ZAG Interactive
Quality Assurance September 22 2017
Watch ZAG Interactive's "Making & Keeping Your Website Conformant" webinar. Learn why your website should be ADA conformant, and how to keep your website conformant. Exploring topics including fixing a site versus redesigning, conformance must-haves and more, this webinar is perfect for marketers, technical staff, customer support and anyone else interested in this important issue.
posted by Will Creedle