Catalyst

A website that serves as a catalyst for credit union growth.

Providing essential solutions designed to help credit unions meet their goals, Catalyst is unlocking new possibilities for credit unions and the members they serve. With innovative payments, asset management and liquidity solutions, Catalyst is passionate about transforming goals into achievements and helping credit unions thrive. With a new brand and positioning, Catalyst needed a website redesign to bring its new image to life, better position products and services, offer an enhanced user experience and generate enough interest to drive business relationships. 
 
60%
increase in total users (comparing 1 month before and after launch)

Making meaningful first impressions and guiding the consumer journey

  • The reimagined homepage allows Catalyst to position itself in the market, tells its brand story and differentiate from competitors, while highlighting key priority products and services. 
  • The new navigation significantly simplifies the user’s path, providing access to products and pages in multiple ways depending on the visitor’s stage of the consumer journey or browsing preferences.
  • The Goals menu allows users to explore relevant solutions based on common credit union objectives and challenges, while a more product focused menu offers a intuitive experience based on known needs. 

Before & After

Use the slider below to see the before and after design.
Before After

Bringing the brand to life with purposeful use of color and design elements 

  • The dark and bold color pallet creates a unique brand experience that helps differentiate Catalyst in the digital space.
  • Use of the logo as a parallax element illustrates the value and collaboration of creative design and custom development - ZAG’s specialties. 
  • Responsive design and ADA conformance supports a mobile-friendly and accessible experience for all audiences. 

Creating an engaging experience with custom content and functionality  

  • A variety of custom content types, built-in flexibility and content modeling support unique delivery experiences and ease of ongoing site maintenance.
  • Industry leadership, market updates, and current news creates fresh content and supports the on-site search engine optimization (SEO) strategy. 
  • A custom blog with content filtering and search capabilities offers an interactive and reader-friendly approach to modern website content experiences.
The effective use of various content styles including on page callouts and quick links creates a visual experience that engages consumers, communicates value, generates leads and guides decision making. 

Providing flexibility for content editors with thoughtful development

  • The Kentico CMS provides an ample foundation for a highly custom site from both a visual, functional and flexibility perspective.
  • From color, visual and orientation variations to the overall layout, each individual site element provides content editors with optimal opportunities to support communication and marketing needs.
  • Custom development and integrations with third-party lead forms, online banking, and other value-adding solutions provides a streamlined experience while staying consistent with the brand.
The new website supports Catalyst’s business goals while creating interest and inspiring relationships with potential members, clients and partners.
“From design to launch, ZAG’s team exceeded expectations. Each person that worked on our new website was highly skilled in their field, providing us with valuable insights and guidance throughout the process. Even when we encountered internal delays, they worked tirelessly to meet an acceptable deadline. Their dedication and professionalism were truly impressive. I highly recommend ZAG for anyone looking to create a top-notch website.”
Sandi Altman, Manager – Communications & Marketing
How We Helped
Creating an engaging website experience with custom design and development.