Securityplus Credit Union

Refreshing this credit union’s brand and UX with a new website

With roots that date back to the Great Depression, Securityplus Credit Union needed a new website that would maintain its values while modernizing its image and user experience. With a refreshed, responsive design and brand positioning, the new Securityplus website serves as a financial compass for members, helping them save, spend, borrow and plan even better.

No-hassle navigation and quick access to popular content

  • The modern, mobile-friendly design gives new life to the brand while offering user-friendly features that make members’ lives easier.
  • The new navigation and mobile menu allow users to explore a full range of financial solutions while providing enhanced access to financial education and member service.
  • Quick links, site search featuring popular items and other handy features help users get where they want to go faster.

 Real-time service status updates keep members informed on planned maintenance, upgrades, or unexpected outages that may impact their banking experience.

34%
increase in online account applications (1 month after launch vs 1 month before launch)

Financial tips and tools to support smart money management

  • Financial tips and resources are strategically placed throughout the site to give users advice on common financial conundrums, from how to save more money to how to simplify money management.
  • Comparison charts, featured rates, financial calculators, blog articles and more help users choose the right solution, see how the credit union stacks up to the competition, and make informed financial decisions.
  • “How-to” like digital banking promotions illustrate key platform features and use cases with GIF-based visuals that make it easy for members to understand, and encourages app downloads.

Engaging features for existing members and website visitors

  • The online banking login area includes space for featured specials and relevant solutions to increase product interest and adoption among existing members.
  • A newly designed blog offers fresh and relevant financial education to encourage return visitors and support the consumer journey, from awareness and consideration to conversion.
  • Copywriting infuses keywords and phrases to support a research-based SEO strategy to increase online visibility and attract qualified site visitors.

A unique and branded main homepage banner area allows for multiple promotions, offering enhanced marketing and messaging capabilities in this prime placement.

Easy and efficient website content management

  • Advanced technology and custom-developed features in the Kentico CMS offer a modern site management experience for admins.
  • Custom components and flexible layouts allow for the creation of visual, engaging and unique content experiences for different pages and products.
  • Content modeling, custom rates management and a locations tool allow for streamlined content updates across the site.

A website tour and launch campaign increased awareness of new website features and how members can make the most out of them.

Our new website isn’t just a facelift; it’s a fundamental shift in how we serve our members. With its stunning visual design and user-friendly interface, the updated website combines aesthetic appeal with practical functionality, creating an exceptional user experience that is as informative as it is appealing. Equipped with the latest tools and resources, we're set to enable our members to manage their finances with unparalleled ease and efficiency. Enhanced navigation, interactive financial calculators, and an abundance of other features have all been fine-tuned with our members' financial wellness as the primary focus. This comprehensive overhaul of our digital presence not only reflects our commitment to delivering exceptional value and service but also makes sophisticated financial management accessible to our entire community at every stage of their lives.
Brian Holloway, Chief Brand & Experience Officer
How We Helped
Refreshing the brand and website experience with custom design and development.

Before & After

Use the slider below to see the before and after design.
Before After