Bank of Missouri

An upgraded website to allow customers to Live Well, Bank Well

The Challenge


Committed to customer experience, this Missouri-based bank needed a more modern, mobile-friendly website. The previous site no longer supported the bank’s business and marketing goals, didn’t offer an optimized user experience and lacked customization capabilities. The Bank of Missouri was ready for a unique website experience that embodied their evolving brand and assisted customers through their financial journey, and hired ZAG to bring their goals to fruition.

16%
increase in average session duration

The Solution

 

Transforming the user experience

As a first step in the website redesign process, ZAG optimized the site architecture to offer a more intuitive navigation experience – allowing customers and prospective customers to quickly find what they are looking for. Additionally, the architecture supports SEO best practices and allows for scalability as the bank grows and changes.

Using responsive design best practices, the new Bank of Missouri site is able to deliver a seamless experience across different devices. The new site is also designed and built against current ADA conformance standards - ensuring equal accessibility for all users, including those with disabilities.

Showcasing a new brand

The use of lifestyle imagery and iconography were incorporated to help users visually resonate with the bank’s unique brand. In addition to visuals, the website copy was also rewritten to consistently communicate the Bank of Missouri’s mission and support SEO goals. Furthermore, dedicated space within the homepage is utilized to emphasize their passion and involvement within their local communities.

Assisting in the decision making process

Illustrating their commitment to an intuitive digital experience, the Bank of Missouri site features comparison charts, a solution finder, financial education and more. Both the comparison charts and solution finder help visitors through the decision making process - allowing users to select or matching them with the right solution for their needs. A financial wellness center and blog are also integrated within the site to ensure their customers have all the information they need to make financial decisions. Additionally, as part of the SEO strategy, ZAG’s specialists included keywords and phrases within the content to increase search result rankings and ultimately attract the right audiences.

Using technology to build a custom site

Built in the Kentico Xperience CMS, the new, highly custom website includes customizable components and out-of-the-box features. It also allows administrators to easily manage content to continuously keep the site up-to-date. To provide a centralized locations management and let visitors easily find a nearby branch or ATM, a custom location management tool was incorporated into the site build. Additionally, a rates management tool and FAQ module assist with content management while displaying resourceful information for site visitors.

With an upgraded website, Bank of Missouri has a website that is modern, easy-to-manage and helps customers along their financial journey.

The ZAG team delivered on helping our customers and prospects Live Well, Bank Well through deep integration of financial literacy and solutions. And, the way our branding was incorporated exceeded our expectations! The ZAG team was skilled and professional, and we look forward to this continued partnership.
Rebekah Schnurbusch, Digital Marketing Specialist, Bank of Missouri

Before & After

Use the slider below to see the before and after design.
Before After