Park Bank

A bank website that drives visitor engagement and reinforces community values

Madison, WI-based Park Bank knew its website needed to serve its community better. Focused on establishing a more modern design and an organized content hierarchy, the new website makes it easier for visitors to discover financial solutions online and “get to next.”
38%
increase in average session duration comparing weeks before/after launch

Intuitive navigation designed to connect users with products

  • The refreshed navigation makes all pages directly accessible, improving discoverability and user flow across the site.
  • A subtle in-line promotional banner highlights key initiatives and offers.
  • The main menu aligns with key audience segments and their primary needs.

Brand connection through lightness and authenticity

  • The website's design refreshes the brand with logo-inspired patterns and creative use of visual elements, reinforcing the brand identity.
  • Real-life photography creates a more relatable and trustworthy connection with users.
  • A light and airy design maximizes visual clarity, improves readability, and enhances overall website accessibility.

Before & After

Use the slider below to see the before and after design.
Before After
Improving digital decision-making, the site features an intuitive product finder that helps users choose the best mortgage loan based on their individual needs.

New resources empower users with knowledge and support

  • Website offerings include an educational blog, practical financial calculators, and essential security information, increasing the website's value as a go-to resource.
  • Dedicated team pages with easy-to-manage profiles make it easy for users to find the right partner based on their role and background.
  • A comprehensive website tour video allows clients to independently learn about the new website features and navigation, leading to increased comfort and confidence.
Focused on both accessibility and usability with ADA-compliant and mobile-friendly website features, guaranteeing a positive and effective experience for all users.

Built for efficiency and enhanced client service

  • The new website is built in the Kentico XBYK content management system, making it easy for administrators to maintain content.
  • Online banking, chat, and appointment scheduling integrations enhance member convenience and support.
  • Rates and branch/ATM information are streamlined with custom-built management tools, enhancing the visitor and administrative user experience.
“Our new website reflects our commitment to serving the community and our clients, With clear navigation, user-friendly tools, and valuable resources, we’re providing solutions to help visitors get to their next.”
Helen Kosterman, Vice President Marketing & Communications
How We Helped
ZAG created the new Park Bank digital presence to warmly welcome and help both current and prospective customers
kentico site of the month april 2025