Park Bank
A bank website that drives visitor engagement and reinforces community values leading to a 38% increase in average session duration (comparing weeks before/after launch).
ZAG created the new Park Bank digital presence to warmly welcome and help both current and prospective customers
Madison, WI-based Park Bank knew its website needed to serve its community better. Focused on establishing a more modern design and an organized content hierarchy, the new website makes it easier for visitors to discover financial solutions online and “get to next.”
Intuitive navigation designed to connect users with products
The refreshed navigation makes all pages directly accessible, improving discoverability and user flow across the site.
A subtle in-line promotional banner highlights key initiatives and offers.
The main menu aligns with key audience segments and their primary needs.
Brand connection through lightness and authenticity
The website's design refreshes the brand with logo-inspired patterns and creative use of visual elements, reinforcing the brand identity.
Real-life photography creates a more relatable and trustworthy connection with users.
A light and airy design maximizes visual clarity, improves readability, and enhances overall website accessibility.
Improving digital decision-making, the site features an intuitive product finder that helps users choose the best mortgage loan based on their individual needs.
New resources empower users with knowledge and support
Website offerings include an educational blog, practical financial calculators, and essential security information, increasing the website's value as a go-to resource.
Dedicated team pages with easy-to-manage profiles make it easy for users to find the right partner based on their role and background.
A comprehensive website tour video allows clients to independently learn about the new website features and navigation, leading to increased comfort and confidence.
Focused on both accessibility and usability with ADA-compliant and mobile-friendly website features, guaranteeing a positive and effective experience for all users.
Built for efficiency and enhanced client service
The new website is built in the Kentico XBYK content management system, making it easy for administrators to maintain content.
Online banking, chat, and appointment scheduling integrations enhance member convenience and support.
Rates and branch/ATM information are streamlined with custom-built management tools, enhancing the visitor and administrative user experience.
Our new website reflects our commitment to serving the community and our clients, With clear navigation, user-friendly tools, and valuable resources, we’re providing solutions to help visitors get to their next.
Before & after
Use the slider below to see the before and after design.
Let's work together to create something great.
Talk with an expert in website design and development today.
- Stanford Federal Credit Union
- American Eagle Financial Credit Union
- First City Credit Union
- First Community Credit Union
- Beacon Bank
- WESTConsin CU
- Ives Bank
- Park Bank
- TAPCO CU
- Bonvenu Bank
- Neighbors Federal Credit Union
- Catalyst
- BankWest
- CommonWealth ONE
- Carter Bank
- Philadelphia Federal Credit Union
- Adventure Credit Union
- SecurityPlus Credit Union
- LAPFCU
- Monterra Credit Union
- Point Breeze Credit Union
- Community Bank
- Premier America Credit Union
- Credit Union One
- Abound Credit Union
- HawaiiUSA Credit Union
- Dutch Point Credit Union
- Fox Communities Credit Union
- Tower Federal Credit Union
- AmeriServ Bank
- Suffolk Credit Union
- Bank of Missouri
- UniWyo Credit Union
- Patriot Bank
- Custom Analytics Tracking
- Digital Marketing
- Schema
- SEO Results
- Website Personalization Results