A credit union website built to serve

As law enforcement’s premier financial services provider, LAPFCU needed a more modern and mobile-friendly website experience that leveraged the latest technology while emphasizing their commitment to those who serve. The credit union hired ZAG to evolve their digital presence and bring their unique brand to life.

A hassle-free website experience

  • The new site structure creates an intuitive path and enhances overall usability while increasing the visibility of important law enforcement-specific programs.
  • Quick Links within each navigational menu provide access to related and popular products or services.
  • A promotions page within the global navigation provides a one-stop-shop for users to easily access all exclusive offers.

A custom modal was created to streamline the different Open an Account and Apply for a Loan processes for visitors and those who aren’t a member.

increase in the number of key events (conversions) on the home page comparing before/after launch

Educational resources, product-specific FAQs and rates are introduced on internal pages to assist in the decision-making process.

A new look and feel that resonates with members

  • The responsive website design automatically adjusts to a visitor’s device and gives the brand new life while staying true to LAPFCU’s roots.
  • The strategic use of imagery creates a welcoming experience by connecting with the credit union’s unique membership base.
  • The website copy is easily digestible – utilizing imagery, iconography, tables and other elements to increase readability and interest.

The new website meets the current ADA conformance standards to ensure a positive on-site experience for all.

Seamless technology and content management

  • Through custom widgets and flexible layouts, administrators can create unique page-level experiences within the Kentico CMS.
  • The map-based location tool integrates with COOP ATM data, allowing users to find a nearby branch or ATM while the rates management tool provides an easy way to centrally manage rates.
  • With upgraded technology, the new site seamlessly integrates with third-parties, including the credit union’s chat vendor.
We are very pleased with how our website turned out – it looks great! We’ve received compliments on it from members and our own associates.
Matt Dalton, Vice President of Marketing and Business Development

Before & After

Use the slider below to see the before and after design.
Before After