First Community Credit Union

A credit union website that puts members first leads to a 29% increase in average engagement time per active users (comparing 2 months before/after launch). 

First Community Credit Union enlisted ZAG to develop a website focused on creating a user-friendly, cohesive, and engaging experience tailored to member needs

With new branding elements, visually engaging page content, convenient money management tips, strategic promotions, intuitive site structure, improved technology and more, the reimagined site is now a seamless experience for both visitors and administrators.

Seamlessly guiding website visitors

A refreshed homepage banner accommodates multiple promotions while strategically highlighting popular lifestyles and goals.

The new site architecture creates an intuitive path for visitors to find what they are looking for.

Links to commonly searched for pages or timely products as well as the credit union routing number are included within the site search to ensure quick access for website visitors.

An SEO strategy is woven into the website’s content plan, ensuring that every page of the redesigned site attracts the right audiences and supports member-focused goals.

Engaging content that informs and motivates members

Content bands featuring iconography, strategically positioned money management tips, and comparison charts deliver a visually engaging experience that website visitors actually want to read.

Internal page banners include optional callouts to spotlight timely offers and drive user action.

Website content was written with credit union members in mind -- considering their needs, wants, questions and concerns.

First Community Credit Card Page
First Community Homepage

Crafting connection through thoughtful design

A flexible, user-friendly design makes the website feel approachable and effortless to navigate, strengthening trust with visitors.

Consistent use of unique elements - included in both iconography and imagery - creates a cohesive website and recognizable brand.

Incorporating a mix of white space and color creates balance, guides the eye, and draws attention to key content.

Design decisions are guided by accessibility principles from start to finish, creating an inclusive experience for every user.

First Community CU website on phone

Empowering efficiency with upgraded technology

The Umbraco CMS provides an easy-to-use platform with more current technology to manage and maintain site content.

Tailored tools deliver a one-of-a-kind website that is member focused.

A centralized rates management tool makes sitewide updates simple.

A tailored analytics approach was created to give the credit union deeper insights into user behavior, enabling smarter future optimizations.

At First Community Credit Union, we focus on our members. Our new website makes it easy for them to find information, manage their money, and feel confident in their financial choices. Zag was a helpful partner who understood our mission well throughout the building process.
- Elizabeth Dockendorf
Marketing Specialist, First Community Credit Union

Services provided

Before & after

Use the slider below to see the before and after design.

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