Custom website content
ZAG’s copywriters helped bring the brand to life, positioning content in a relatable tone and offering helpful information for key life stages. Leveraging ZAG’s financial literacy content, CU One's educational resources as well as insightful security information, the content also supported SEO best practices to help attract the audiences looking for financial solutions in the credit union’s Michigan footprint.
Functionality that delivers
At the intersection of strategy, content and design, ZAG’s developers took over the build of the website in the Kentico CMS. Combining advanced functionality with simplified management, ZAG’s development team built the full website, including numerous custom widgets, third-party integrations, embedded tools, interactive forms and useful calculators. The site also features a live chat, rates management tool, custom blog, and more.
Providing customized user experience solutions
Credit Union ONE positions itself as a financial solutions provider for its diverse member base. To support that positioning, ZAG introduced quick links as part of the site navigation, so power users could easily get one-click access to commonly accessed content. The homepage also features a drop-down list of key financial needs, allowing visitors to make more informed financial decisions at key life stages. A true collaboration between ZAG and Credit Union ONE, the new site is on brand, well designed, fully functional and ready for business.