Search Engine Optimization & Generative Engine Optimization

At ZAG Interactive, SEO/GEO is at the core of nearly everything we do

Attract the right audience to your website

Increase in page impressions after optimizing product page content for SEO/GEO

Increase visibility in search and AI results

Why ZAG Interactive is the SEO team your business needs

SEO is in our DNA. It shapes how we plan your site, how we write your content, and how we build every custom page. We're all about getting you found, because more visibility means more clicks, more customers, and more growth.

Improving Your Search Engine Ranking

Every business wants to be at the top of Google for the keywords that matter most. ZAG’s SEO specialists create custom strategies with clear, realistic goals, driving measurable results you’ll be proud to share with your team. Hello, ROI.

Digging in

Our SEO services start by getting to know your business—your goals, challenges, website data insights, and competitive landscape. If we’re designing or redesigning your site, this is built right into our discovery process, because SEO is central to everything we do.

Ongoing SEO services

After your site goes live, we focus on keeping your SEO/GEO momentum strong. Our experts will fine-tune meta tags, optimize content, monitor keyword rankings, and provide strategic recommendations to boost performance. Ongoing SEO support isn’t just helpful; it’s the key to long-term success.

SEO Audit

If you're looking for SEO consulting outside of a website redesign, we’ll kick things off with a comprehensive SEO audit. This deep dive uncovers technical issues, metadata opportunities, and on-page and off-page challenges that could be holding you back. From there, we’ll map out a clear path to help your business reach its goals.

Local SEO

For businesses with a very local footprint, ZAG can provide local SEO support. From Google My Business listing optimization to local schema markup and local landing pages, we will help maximize your rankings for local searches.

The Basics

All of our SEO engagements include an SEO-influenced site architecture, local keyword research, creation of custom meta titles and descriptions, SEO copywriting strategy, an internal linking strategy and much more.

Custom Content

Search engines want great content, and we are here to help you create it. Our content marketing services support SEO best practices and includes creation of custom content that helps you better connect with audiences and create more buzz. Plus, once you have this great content, your social media marketing will benefit from it too.

​Amplified by Paid Media

Most businesses mix SEO with paid media to maximize their success. ZAG can help setup and manage pay-per-click campaigns, retargeting campaigns, social media advertising and more.

Schema Markup

Schema, or structured content, can be added to key pages of the website, such as the homepage, branch pages and about pages, to enhance search and AI results for brand and location-based terms. 

Not convinced? Our client data has shown that eight months of schema can increase your location page clicks by around 26% and your loan page clicks by around 25%.

AI & SEO

Every site ZAG builds is optimized for AI crawlers. ZAG's SEO team can also recommend specific tactics to help your site stand out and keep up with the rapidly evolving AI technology.

Start attracting the right audiences to your site.

HELPFUL INSIGHTS
SEO Best Practices During a Website Redesign

If you're planning to redesign your site, it's important to take SEO best practices into consideration. From site structure, to AI crawlers to URL redirects, being aware of best practices can make or break your rankings.

  1. Marketing
  2. Strategy
Generative Engine Optimization (GEO) for Financial Institutions

As the financial services market continues to grow and evolve, so must financial institutions and their unique marketing strategies. Traditional SEO remains crucial—but a new, AI-focused approach is quickly changing how banks and credit unions can be discovered and understood online. This is where Generative Engine Optimization (GEO) becomes important.

  1. Marketing
  2. Technology
Understanding SEO Audits: What They Are and Why They Matter

Optimizing your website for search engines is essential but knowing where to start can be overwhelming. A smart first step is to have a qualified professional conduct a comprehensive search engine optimization (SEO) audit. 

  1. Marketing
  2. Strategy