Bonvenu Bank

A bank website that's built to support customers' financial goals

Born and built in the heart of Louisiana, Bonvenu Bank needed a website that would live up to its new brand while staying true to its roots. The redesign reflects the bank’s personality and promise, while engaging existing and prospective customers in meaningful ways.
15.18%
increase in engagement rate (comparing 3 weeks before and after launch)

Creating an intuitive user experience that engages website visitors​

  • The new menu creates a path for visitors to explore products, services and resources based on audience and financial goals.
  • Quick links and handy navigational tools make it quick and easy for users to take the next steps.
  • Multiple bold and eye-catching promotions in the main banner area inspire product interest beyond the popular login.

Clean, clutter-free design enhances the brand and customer experience

  • Combination of brand elements and photography styles within the responsive website design creates a truly unique and immersive experience.
  • Emotion-evoking, local imagery and collage-like visuals tell a story while illustrating authenticity establish a wholesome, all-are-welcome-here vibe.
  • Use of flexible components within branded layouts allow for custom content experiences that support unique messaging while maintaining visual consistency.

Before & After

Use the slider below to see the before and after design.
Before After

Focused on helping people reach their goals, not just promoting products

  • An interactive solutions finder provides personalized product, service and resource recommendations based on a consumers selected financial goal or life stage.
  • The brand-inspired blog and financial literacy articles provide users with valuable tips, tools and advice on money.
  • Related resources are contextually placed on product pages to support decision making in the digital space.

Content strategy that supports the consumer journey and business goals

  • Engaging visual displays and effective content hierarchy make it easy to read and understand product features and benefits.
  • Purposeful product and geo-focused keywords as part of the on-site search engine optimization (SEO) strategy increase online visibility among audiences with propensity.
  • A strategically placed promotion in the online banking login area aims to engage existing audiences and increase per customer product usage.

Custom features and flexibility that make site administration simple

  • Kentico’s XbyK CMS offers a feature-rich experience and user-friendly dashboard that makes ongoing site management easier for admins.
  • Strategic content modeling and custom tools for FAQs and rates allow for the central management of key content and information across the website.
  • Integrations with third-party tools, including location search, account and loan applications, and online banking ensure a seamless experience for customers.
“We completed a rebrand in 2024 and identified the need to redesign our website in the process. We wanted our website to be functional, more efficient, but most importantly, to be able to share our story with our customers. ZAG was able to capture our new look and feel and bring our new brand to life."
Dawn Bastarache, COO and EVP
How We Helped
Creating a beautifully strategic, feature-rich and flexible website that supports customer and bank goals.