Website Architecture

A website is a lot like a building – both require smart planning, designing and efficient construction to ensure project success. Focusing on the end user, our website architecture services provide a blueprint for the flow of your new site and help organize your website content in a way that informs design decisions, guides the development and, ultimately, serves the end user.

The best websites are organized in a way that is intuitive, scalable, and familiar. End users should immediately understand where to find what they are looking for, and search engines should be able to easily crawl the site.

Developing a Great Website Architecture

Whether you're in need of a site redesign or looking to build a website from scratch, a strategic website architecture is one of the first essential steps along the project life cycle. ZAG will:

  • Determine objectives 
    Consult with your key stakeholders during discovery sessions to uncover your business goals and marketing objectives.
  • Review current analytics and other data
    Review your analytics to understand  current pain points and determine opportunities to maximize success.
  • Follow best practices 
    Consider usability (UX) best practices, SEO goals, scalability and other key factors to develop a new, strategic website architecture.
  • URL redirects
    Document all existing page URLs, included branded or vanity URLs, to ensure redirects get put in place to their respective new site pages
  • Design components 
    Document preliminary ideas for each design template which will be further refined in the design phase.
  • Strategic sitemap 
    Deliver a strategic sitemap for internal review and finalization before the much more fun wireframing or design phases begin.

Learn more

Let us develop a custom website architecture for your website.