Website Architecture

A website is a lot like a building – both require smart planning, designing and efficient construction to ensure project success. Focusing on the end user, our website architecture services provide a blueprint for the flow of your new site and help organize your website content in a way that informs design decisions, guides the development and, ultimately, serves the end user.

The best websites are organized in a way that is intuitive, scalable, and familiar. End users should immediately understand where to find what they are looking for, and search engines should be able to easily crawl the site.

Developing a Great Website Architecture

  • Whether you're in need of a site redesign or looking to build a website from scratch, a strategic website architecture is one of the first essential steps along the project life cycle. ZAG will consult with your key stakeholders during discovery sessions to uncover your business goals and marketing objectives as they relate to the site's desired user experience (UX). We will then consider usability best practices, learnings from your analytics, SEO goals, scalability and other key factors to develop a new, strategic website architecture.
  • The result is a  strategic site map that serves as an inventory of all of your current and new site pages, including all URL redirects, recommended design components and much more.

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Let us develop a custom website architecture for your website.