A core principle of digital marketing is the ability to measure conversions. Without reliable conversion tracking, you won’t know which channels or campaigns are actually driving results – which makes measuring ROI impossible. And since measuring ROI helps justify your spend, optimizing your campaigns and website to maximize conversions is critical.
AI is already reshaping so many parts of our daily lives, so knowing when and how to use it at work is important for every digital marketer.
Digital marketing spans a plethora of realms, from social media to SEO. With so much information constantly changing every day, we’ve decided to pull together some essential statistics that can help you plan your next website redesign, social media marketing campaign, SEO strategy and more.
The Americans with Disabilities Act gives civil rights protections to individuals with disabilities. With WCAG 2.1 guidelines serving as the basis for website ADA conformance, websites in the retail industry need to pay attention now more than ever. The COVID-19 pandemic underscored the fact that buying items from websites is a new norm for everyone, and helped reiterate that retail websites must be just as accessible to all consumers as physical spaces.
From account opening to daily money management and everything in between, banks and credit unions need to provide consumers with easy and efficient ways to handle their finances on their own, and get help from a human when they need it most.
There’s no question social media marketing is a must for nearly every bank and credit union. From saturated markets with tough competition to increased focus on the digital space, social media is necessary to the success of your financial institution. But in a world where the rules are constantly changing, how do you develop a strategy with staying power? This ZAG-authored Financial Brand article breaks down the differences and how to use them both effectively.
As a financial institution you know the value of a good investment. You also know how competitive the market is for acquiring new customers and members. Learn how pay-per click advertising can allow your institution to attract targeted audiences immediately on relevant search terms, and importantly offer the ability to track results down to actual conversions.
Website cookies aren’t full of sugar or butter, you should still be wary of how many you’re accepting as well as how many you’re handing out. Cookies are small files that are placed on your computer by a website in order to track your actions and attributes. Explore the different types of website cookies, privacy implications and more.