A core principle of digital marketing is the ability to measure conversions. Without reliable conversion tracking, you won’t know which channels or campaigns are actually driving results – which makes measuring ROI impossible. And since measuring ROI helps justify your spend, optimizing your campaigns and website to maximize conversions is critical.
AI is already reshaping so many parts of our daily lives, so knowing when and how to use it at work is important for every digital marketer.
While Level AA is the gold standard for website ADA conformance, it is important to understand what each level (A, AA, AAA) implies so you can plan your business' website conformance plan. Use this handy comparison chart of specific WCAG 2.1 guidelines when planning or maintaining your conformant site.
No matter how customers or members interact with your financial institution, their experiences should be the same. Your branches and website are two different ways of serving up the same products, services and support - and both are essential to your identity and communication as a financial institution. So why are banks and credit unions still making mistakes on their websites that they would never make in their branches? In a time when your website must do more of the heavy lifting, consider optimizing your online experience to make the transition to digital banking a seamless one.
Your online presence is more important now than ever. Whether your website is the lifeblood of your organization or one spoke in the wheel, it’s vital to your success and should work hard to support your business and user goals. Explore the common phases of a successful website redesign so you can prepare, set expectations and avoid common pitfalls.
Whether you recently completed a redesign of your website or are spending money on digital marketing, it can be difficult to measure how well your site is performing. Explore best practices for using website analytics to measure site performance and campaign ROI.
Any successful website redesign requires a variety of experts – from designers and developers to marketing strategists -- to ensure all best practices are followed and goals are met. In addition to these more known roles, SEO specialists are just as essential to put an SEO plan in place. Explore the importance of SEO during a redesign and why you or your agency must consider it during each phase.
As coronavirus sweeps the world, banks and credit unions are compelled to level up their websites - and quickly. Digital banking has become more critical than ever, with branches scaling back in-person services or closing altogether. But what happens after social distancing measures are lifted and this new normal changes once again? How will users interact with your website when it’s no longer the only solution?