A core principle of digital marketing is the ability to measure conversions. Without reliable conversion tracking, you won’t know which channels or campaigns are actually driving results – which makes measuring ROI impossible. And since measuring ROI helps justify your spend, optimizing your campaigns and website to maximize conversions is critical.
AI is already reshaping so many parts of our daily lives, so knowing when and how to use it at work is important for every digital marketer.
Your online presence is more important now than ever. Whether your website is the lifeblood of your organization or one spoke in the wheel, it’s vital to your success and should work hard to support your business and user goals. Explore the common phases of a successful website redesign so you can prepare, set expectations and avoid common pitfalls.
Whether you recently completed a redesign of your website or are spending money on digital marketing, it can be difficult to measure how well your site is performing. Explore best practices for using website analytics to measure site performance and campaign ROI.
Any successful website redesign requires a variety of experts – from designers and developers to marketing strategists -- to ensure all best practices are followed and goals are met. In addition to these more known roles, SEO specialists are just as essential to put an SEO plan in place. Explore the importance of SEO during a redesign and why you or your agency must consider it during each phase.
As coronavirus sweeps the world, banks and credit unions are compelled to level up their websites - and quickly. Digital banking has become more critical than ever, with branches scaling back in-person services or closing altogether. But what happens after social distancing measures are lifted and this new normal changes once again? How will users interact with your website when it’s no longer the only solution?
WCAG guidelines require PDFs to be conformant, but the process of doing so can lead to many headaches if not properly planned for. Understand when creating a site page in your CMS maybe a better option than a PDF, what can make PDF conformance easy or complex, and how to plan for this when designing or retrofitting your website against current website ADA standards.
Whether your business decides it's undergoing a merger or acquisition to reduce potential competition or diversify your product offerings, you must focus on synchronizing marketing efforts between the organizations, especially in the digital space. Explore ways to successfully join and manage essential marketing tactics including your website, SEO, social media, and analytics during a merger or acquisition.