A core principle of digital marketing is the ability to measure conversions. Without reliable conversion tracking, you won’t know which channels or campaigns are actually driving results – which makes measuring ROI impossible. And since measuring ROI helps justify your spend, optimizing your campaigns and website to maximize conversions is critical.
AI is already reshaping so many parts of our daily lives, so knowing when and how to use it at work is important for every digital marketer.
You’ve spent days strategizing your social media campaign, designing the perfect concept, developing a launch plan and managing your posts across multiple networks. Now what? We've covered everything you need to know about measuring your social media campaign success.
As users continue to do more online, companies – especially financial institutions – must keep web communications private and secure by taking standardized measures, such as Transport Layer Security (TLS). While many businesses use TLS to secure all communications between their web servers and browsers regardless of whether sensitive data is being transmitted, banks and credit unions increasingly rely on this crypto protocol for web application security to protect their user data and information. So, if you are a financial marketer, an IT professional for a bank or credit union, or just a fan of technical acronyms, settle in for an overview of why TLS is critical for your website security.
Cookie consent and privacy regulations as a result of GDPR and CCPA can have significant impacts on Google Analytics and pixel tracking. Learn about different types of consent and best practices for your analytics tracking so that your site complies with regulations while minimizing the impact of tracking the data you need in Google Analytics.
Believe it or not, almost every piece of content you consume has been analytically selected to appear in your search results or Spotify playlist using algorithms and ad placement technology. ZAG has broken down what content marketing is and how you can use it to your business' marketing benefit.
Website personalization is a powerful tool that allows you to customize content and promotions based on user behavior, interests and even geographic location. The goal is to give users a more relevant experience based on their needs, while ultimately enticing conversions. For marketers, is it worth the investment of additional time and resources? Does personalization really work? Here are some numbers and best practices to help guide your approach as you consider personalization for your own site.
For consumers, ease of use of your institution's website can be a make or break experience. A UX fundamental that too often is overlooked is site navigation. Learn specific tactics to make your site one that other financial institutions will want to copy in this Financial Brand article written by ZAG Interactive.