A core principle of digital marketing is the ability to measure conversions. Without reliable conversion tracking, you won’t know which channels or campaigns are actually driving results – which makes measuring ROI impossible. And since measuring ROI helps justify your spend, optimizing your campaigns and website to maximize conversions is critical.
AI is already reshaping so many parts of our daily lives, so knowing when and how to use it at work is important for every digital marketer.
With the growing market of voice assistants and the advancements in voice recognition technology, conducting searches by voice will become even more widely used than it is now. As search engine marketers, it is important to stay ahead of this trend while continuing to implement traditional best practices that remain effective.
Structured data is a technical SEO tactic that is rapidly driving competition on search engine results pages (SERPs). You have likely seen search results using schema code without noticing it – when you search for a brand name, a recipe and even upcoming events. Let us take you through an overview of how you can get started with structured data on your website.
The landscape of website compliance and accessibility is changing rapidly – and so are the automated tools being used to optimize and fact check. Explore how SaaS accessibility tools, in combination with manual testing and management, can help your website remain conformant – ultimately supporting your site’s user experience and creating a fair web experience for all.
There are now more ways than ever before to relay a message and communicate on a universal level, and video is one of the most popular. Explore this article to understand what will allow your video and audio transcripts to be most useful to audiences – resulting in a fair video user experience for all.
Web Content Accessibility Guidelines (WCAG) will continue to evolve to keep up with changes in technology and the ultimate goal of providing a more accessible digital world. Learn about the release of the first WCAG 2.2 guidelines, and how it impacts site owners, designers and developers.