A core principle of digital marketing is the ability to measure conversions. Without reliable conversion tracking, you won’t know which channels or campaigns are actually driving results – which makes measuring ROI impossible. And since measuring ROI helps justify your spend, optimizing your campaigns and website to maximize conversions is critical.
AI is already reshaping so many parts of our daily lives, so knowing when and how to use it at work is important for every digital marketer.
The landscape of website compliance and accessibility is changing rapidly – and so are the automated tools being used to optimize and fact check. Explore how SaaS accessibility tools, in combination with manual testing and management, can help your website remain conformant – ultimately supporting your site’s user experience and creating a fair web experience for all.
There are now more ways than ever before to relay a message and communicate on a universal level, and video is one of the most popular. Explore this article to understand what will allow your video and audio transcripts to be most useful to audiences – resulting in a fair video user experience for all.
Web Content Accessibility Guidelines (WCAG) will continue to evolve to keep up with changes in technology and the ultimate goal of providing a more accessible digital world. Learn about the release of the first WCAG 2.2 guidelines, and how it impacts site owners, designers and developers.
Print materials can be both visually appealing and disability friendly when following a few simple guidelines. Have no fear, designers – you can still create beautiful collateral without compromising ADA compliance. We’ve compiled a list of do’s and don’ts to help make your print materials accessible.
The process of gathering the information required to write content might be something you’ve never considered, especially if it’s the first time you’re in charge of a website rebuild for your company. To make things go smoothly when working with a copywriter, consider these points and the rationale behind them.