A core principle of digital marketing is the ability to measure conversions. Without reliable conversion tracking, you won’t know which channels or campaigns are actually driving results – which makes measuring ROI impossible. And since measuring ROI helps justify your spend, optimizing your campaigns and website to maximize conversions is critical.
AI is already reshaping so many parts of our daily lives, so knowing when and how to use it at work is important for every digital marketer.
It’s 2020. Gone are the days where accessibility best practices were simply applied to avoid a lawsuit. Creating a website that is fully accessible to individuals with disabilities should be second nature to designers and developers. Most Americans use the Internet for everything from shopping to medical advice, so websites must be inclusive to the 50 million Americans living with a disability. Here's why.
99% of consumers check their email every day. Since email is the preferred method of communication from brands, email marketing strategies must continue to grow in order to be successful. Learn about the basics of email automation, and how it can best work for your company or institution.
Content marketing is an undeniably important tactic for your business. But without a proper plan, the time and resources you put into content creation can be fruitless. Learn more about how thoughtful content planning can maximize your campaigns in the eyes of the consumer.