A core principle of digital marketing is the ability to measure conversions. Without reliable conversion tracking, you won’t know which channels or campaigns are actually driving results – which makes measuring ROI impossible. And since measuring ROI helps justify your spend, optimizing your campaigns and website to maximize conversions is critical.
AI is already reshaping so many parts of our daily lives, so knowing when and how to use it at work is important for every digital marketer.
Web Content Accessibility Guidelines (WCAG) will continue to evolve to keep up with changes in technology and the ultimate goal of providing a more accessible digital world. Learn about the release of the first WCAG 2.2 guidelines, and how it impacts site owners, designers and developers.
Print materials can be both visually appealing and disability friendly when following a few simple guidelines. Have no fear, designers – you can still create beautiful collateral without compromising ADA compliance. We’ve compiled a list of do’s and don’ts to help make your print materials accessible.
The process of gathering the information required to write content might be something you’ve never considered, especially if it’s the first time you’re in charge of a website rebuild for your company. To make things go smoothly when working with a copywriter, consider these points and the rationale behind them.
It’s 2020. Gone are the days where accessibility best practices were simply applied to avoid a lawsuit. Creating a website that is fully accessible to individuals with disabilities should be second nature to designers and developers. Most Americans use the Internet for everything from shopping to medical advice, so websites must be inclusive to the 50 million Americans living with a disability. Here's why.
99% of consumers check their email every day. Since email is the preferred method of communication from brands, email marketing strategies must continue to grow in order to be successful. Learn about the basics of email automation, and how it can best work for your company or institution.