A core principle of digital marketing is the ability to measure conversions. Without reliable conversion tracking, you won’t know which channels or campaigns are actually driving results – which makes measuring ROI impossible. And since measuring ROI helps justify your spend, optimizing your campaigns and website to maximize conversions is critical.
AI is already reshaping so many parts of our daily lives, so knowing when and how to use it at work is important for every digital marketer.
The secret to future-proofing your financial institution is to attract a younger audience. Compared to their predecessors, millennials and members of Generation Z are less financially secure, more digitally oriented and more prone to shop around for better deals, service and technology. Their priorities are different than those of their parents, and while earning their trust may be challenging, it’s the ticket to winning - and keeping - their business for years to come.
You’ve decided it’s time for a website redesign. Maybe your current site is outdated and hard to navigate, challenging to update internally or isn’t working hard enough to provide the ROI your business demands. Once you’ve decided a redesign is necessary, there are a few things to get in order before kicking off the process with an agency.
Despite challenging circumstances, ZAG’s team of digital strategists, designers, marketers, developers, QA specialists and project managers brought four website redesigns over the finish line in the second quarter of 2020 to support our financial services clients in leveling up their digital experiences.
Marketers and content creators have been using Google Analytics to measure audience, acquisition and behavior metrics and make informed inbound and outbound marketing decisions. Together with Google Tag Manager and Data Studio, this trio of Google tools can be very powerful. With some customization, you can identify and monitor the key performance indicators that matter to your business or organization and develop an ongoing strategy that is informed by your actual data instead of assumptions.
Online sales are essential to many businesses, so your website must work hard to promote your products and services. If you’re spending time and money directing visitors to a specific product or service on your site, landing pages should be an important component of your marketing plan. These simplified, hard-hitting pages are created with one goal in mind: conversion. Here’s why landing pages matter and how to build them effectively.
Since it only takes users .05 seconds to form an opinion about a website, marketers must quickly learn how to meet the needs of their digital audiences. To keep consumers from bouncing off your homepage or any other key website page, you must first determine how they engage with your site. Learn how heatmapping tools simplify this process.