A core principle of digital marketing is the ability to measure conversions. Without reliable conversion tracking, you won’t know which channels or campaigns are actually driving results – which makes measuring ROI impossible. And since measuring ROI helps justify your spend, optimizing your campaigns and website to maximize conversions is critical.
AI is already reshaping so many parts of our daily lives, so knowing when and how to use it at work is important for every digital marketer.
Incorporating a blog on your website is a digital trend that has increased in popularity over the years – and for good reason. Here are a few considerations when adding a business blog to your website so that you can have a solid plan for launch and beyond.
As website accessibility continues to be a priority for responsible website managers, there is an increased demand for user-friendly and affordable accessibility testing tools. Learn about the features, benefits and drawbacks of free browser-based options available online.
When it comes to targeted digital advertising, Facebook and Google are the two of the most popular choices for businesses, institutions and organizations. Both platforms are powerful and effective, with massive userbases. While both can be well worth the investment, there are some nuances to consider when deciding how best to allocate your paid advertising dollars.
If you've heard of a VPAT but not sure what it is, learn why a business or institution might need to complete a Voluntary Product Accessibility Template, explore the types of VPATs, and how a VPAT differs from a full accessibility audit.
The secret to future-proofing your financial institution is to attract a younger audience. Compared to their predecessors, millennials and members of Generation Z are less financially secure, more digitally oriented and more prone to shop around for better deals, service and technology. Their priorities are different than those of their parents, and while earning their trust may be challenging, it’s the ticket to winning - and keeping - their business for years to come.
You’ve decided it’s time for a website redesign. Maybe your current site is outdated and hard to navigate, challenging to update internally or isn’t working hard enough to provide the ROI your business demands. Once you’ve decided a redesign is necessary, there are a few things to get in order before kicking off the process with an agency.