A core principle of digital marketing is the ability to measure conversions. Without reliable conversion tracking, you won’t know which channels or campaigns are actually driving results – which makes measuring ROI impossible. And since measuring ROI helps justify your spend, optimizing your campaigns and website to maximize conversions is critical.
AI is already reshaping so many parts of our daily lives, so knowing when and how to use it at work is important for every digital marketer.
There is a new Google algorithm update coming in May 2021 which shows us how we can improve the experience that our users have on our website and with that, boost its search engine rankings. Learn more about this update and the steps you can take to benefit from it.
#ShrimpGate took over the internet for a full 24 hours in March 2021, forcing the General Mills brand to act fast to avoid a potentially fatal hit to their company name. What the PR team didn’t prepare for, however, was an “internet crisis”, such as this one, creating a slew of excuses and apologies without a real plan of action.
Personalized advertising is an effective marketing tactic. Learn more about it, why it's so effective, and how to start incorporating it into your own strategy.
Infographics are an increasingly popular content marketing tactic but can present significant challenges for the millions of Americans who have a disability. Learn how to design and post your infographics to maximize their usability for all audiences.
Google made an announcement that may change the way you run your Google paid search campaigns. The four previous keyword match types will be changing in an effort to make it easier to manage Google Ads campaigns and increase the quality of the traffic clicking on your ads.
The suite of Google Analtyics, Google Tag Manager and Google Data Studio are a powerful trio to be able to track and visualize conversions and ROI, including through your third-party sites. Learn how you can track a visitor journey from your site to another domain, and whether you need an agency partner to help you navigate this topic further.