A core principle of digital marketing is the ability to measure conversions. Without reliable conversion tracking, you won’t know which channels or campaigns are actually driving results – which makes measuring ROI impossible. And since measuring ROI helps justify your spend, optimizing your campaigns and website to maximize conversions is critical.
AI is already reshaping so many parts of our daily lives, so knowing when and how to use it at work is important for every digital marketer.
Great banking websites offer interactive features, including tools and resources that mimic the in-branch experience, attract audiences, create positive brand impressions and support consumer decision making. Whether your institution develops custom content, uses third party tools or is only considering options, here are some of the best resources your bank or credit union can provide, and how you can successfully incorporate them into your website.
Embodying diversity and inclusion in your marketing efforts will be extremely important throughout 2021 and beyond. It is your job as a marketer to make your brand and website relatable, so that it represents all people, including those underserved communities. Action is necessary in order to help everyone, so learn how you can celebrate diversity through your key communication channel – your website.
There is a new Google algorithm update coming in May 2021 which shows us how we can improve the experience that our users have on our website and with that, boost its search engine rankings. Learn more about this update and the steps you can take to benefit from it.
#ShrimpGate took over the internet for a full 24 hours in March 2021, forcing the General Mills brand to act fast to avoid a potentially fatal hit to their company name. What the PR team didn’t prepare for, however, was an “internet crisis”, such as this one, creating a slew of excuses and apologies without a real plan of action.
Personalized advertising is an effective marketing tactic. Learn more about it, why it's so effective, and how to start incorporating it into your own strategy.
Infographics are an increasingly popular content marketing tactic but can present significant challenges for the millions of Americans who have a disability. Learn how to design and post your infographics to maximize their usability for all audiences.