A core principle of digital marketing is the ability to measure conversions. Without reliable conversion tracking, you won’t know which channels or campaigns are actually driving results – which makes measuring ROI impossible. And since measuring ROI helps justify your spend, optimizing your campaigns and website to maximize conversions is critical.
AI is already reshaping so many parts of our daily lives, so knowing when and how to use it at work is important for every digital marketer.
There is nothing quite like a freshly redesigned website. With eye catching imagery, a modern layout, a new site is a big milestone for an institution. But a fresh, new website should be more than just looks and an improved user experience. A solid search engine optimization (SEO) strategy is vital to both business and visitor goals, and especially for banks and credit unions where the competition is high.
Learn more about the top four mistakes banks and credit unions often make on their website that negatively affect SEO, and how to avoid them.
Whether you are looking to increase brand awareness, leads, sales, clicks to your website, app downloads or store visits, a paid search campaign through Google or Bing is a smart marketing tactic. But what happens if your ads are not performing as well as you had hoped? Here are some tips to help optimize your paid search campaigns.
As a Kentico Gold Partner specializing in website design and development for banks and credit unions, winning the Kentico Site of the Year award in the Financial Services category is like winning an Oscar or a Grammy. That’s why we are so excited that the Starion Bank website, designed and developed by ZAG, has been recognized as a Kentico Site of the Year for 2020.
Struggling to show return on investment from social media? Learn about the Facebook Pixel, how to implement it and how to use it to track conversions, create custom audiences for enhanced targeting and more.
Great banking websites offer interactive features, including tools and resources that mimic the in-branch experience, attract audiences, create positive brand impressions and support consumer decision making. Whether your institution develops custom content, uses third party tools or is only considering options, here are some of the best resources your bank or credit union can provide, and how you can successfully incorporate them into your website.
Embodying diversity and inclusion in your marketing efforts will be extremely important throughout 2021 and beyond. It is your job as a marketer to make your brand and website relatable, so that it represents all people, including those underserved communities. Action is necessary in order to help everyone, so learn how you can celebrate diversity through your key communication channel – your website.