A core principle of digital marketing is the ability to measure conversions. Without reliable conversion tracking, you won’t know which channels or campaigns are actually driving results – which makes measuring ROI impossible. And since measuring ROI helps justify your spend, optimizing your campaigns and website to maximize conversions is critical.
AI is already reshaping so many parts of our daily lives, so knowing when and how to use it at work is important for every digital marketer.
How can you best establish your reputation to potential customers? Open yourself up to real-life feedback – the good, the bad, and the ugly – by encouraging public reviews. Not only are ratings an essential piece of the puzzle for customers to learn more about your business and the value of your solutions, but it can also benefit your SEO strategy.
Despite a pandemic and the many business challenges that have come along with that, ZAG's integrated and talented teams finalized and launched five new websites in the first quarter of 2021. Learn more about these website redesign projects.
Both visual and emotional brand differentiators help to create a brand’s identity and customer loyalty. The feeling someone gets when thinking of a brand or using their products is just as important as a recognizable logo. Read more to learn how the visual and emotional components of a brand work together to create its identity.
Today, when redesigning a website, it’s common practice for businesses to ensure their websites are conformant to WCAG 2.1 level AA guidelines. However, all too often, websites quickly fall out of compliance after they launch, creating a poor experience for site users and a legal liability as well. Similar to keeping your CMS updated, staying in conformance requires employee training, scheduled check-ins and periodic audits.
There is nothing quite like a freshly redesigned website. With eye catching imagery, a modern layout, a new site is a big milestone for an institution. But a fresh, new website should be more than just looks and an improved user experience. A solid search engine optimization (SEO) strategy is vital to both business and visitor goals, and especially for banks and credit unions where the competition is high.
Learn more about the top four mistakes banks and credit unions often make on their website that negatively affect SEO, and how to avoid them.
Whether you are looking to increase brand awareness, leads, sales, clicks to your website, app downloads or store visits, a paid search campaign through Google or Bing is a smart marketing tactic. But what happens if your ads are not performing as well as you had hoped? Here are some tips to help optimize your paid search campaigns.