A core principle of digital marketing is the ability to measure conversions. Without reliable conversion tracking, you won’t know which channels or campaigns are actually driving results – which makes measuring ROI impossible. And since measuring ROI helps justify your spend, optimizing your campaigns and website to maximize conversions is critical.
AI is already reshaping so many parts of our daily lives, so knowing when and how to use it at work is important for every digital marketer.
Social media always has and most likely always will be an outlet for entertainment. However, before the COVID-19 pandemic, social platforms were used a bit differently than today. Read why and how social media marketers need to adjust their plans.
Whether you are a graphic designer or not, it is likely that you have heard certain terms such as JPEG (JPG), PNG, or PDF. But what exactly are these files? What are they used for? When is the right time to use one or the other? Is there a difference? Even if you are not a designer, if you work at a company that deals with digital or print imagery (or simply has a website), it is crucial to have a general understanding of image file formats.
2021 is not the year for advertisers and marketers to just pick up where they left off. Smart marketers can strategically (and sensitively) tune into the collective emotional state of today's consumers, and rethink their brands and campaigns in a way that connects with today's audiences.
With Apple’s new iOS 14.5 privacy update, Facebook has already predicted that allowing users to opt out of third-party tracking will reduce advertising revenue by 50%. This will have the largest impact on small businesses. Since the announcement, however, Apple has begun implementing measures to “even the playing field” by preventing any workarounds to this IDFA (Identifier for Advertisers).
Kentico Xperience will be moving from a perpetual-based licensing model to a subscription-based licensing model. This change impacts current and prospective Kentico license holders, so learn about what this means for your business, organization or institution and let us work with you to address any questions you may have so that we can make this as transparent a process as possible.
With the rise of social media and online advertising, it seems that everyone and everything is collecting your personal information, without you being able to have any say in it; until now. Tech giant, Apple, broke the Internet recently by announcing their new iPhone privacy updates, which have gotten many app developers talking, including major technology conglomerate Facebook. Read more to learn about the potential impacts the update will have on both consumers and app developers.