A core principle of digital marketing is the ability to measure conversions. Without reliable conversion tracking, you won’t know which channels or campaigns are actually driving results – which makes measuring ROI impossible. And since measuring ROI helps justify your spend, optimizing your campaigns and website to maximize conversions is critical.
AI is already reshaping so many parts of our daily lives, so knowing when and how to use it at work is important for every digital marketer.
2021 is not the year for advertisers and marketers to just pick up where they left off. Smart marketers can strategically (and sensitively) tune into the collective emotional state of today's consumers, and rethink their brands and campaigns in a way that connects with today's audiences.
With Apple’s new iOS 14.5 privacy update, Facebook has already predicted that allowing users to opt out of third-party tracking will reduce advertising revenue by 50%. This will have the largest impact on small businesses. Since the announcement, however, Apple has begun implementing measures to “even the playing field” by preventing any workarounds to this IDFA (Identifier for Advertisers).
Kentico Xperience will be moving from a perpetual-based licensing model to a subscription-based licensing model. This change impacts current and prospective Kentico license holders, so learn about what this means for your business, organization or institution and let us work with you to address any questions you may have so that we can make this as transparent a process as possible.
With the rise of social media and online advertising, it seems that everyone and everything is collecting your personal information, without you being able to have any say in it; until now. Tech giant, Apple, broke the Internet recently by announcing their new iPhone privacy updates, which have gotten many app developers talking, including major technology conglomerate Facebook. Read more to learn about the potential impacts the update will have on both consumers and app developers.
How can you best establish your reputation to potential customers? Open yourself up to real-life feedback – the good, the bad, and the ugly – by encouraging public reviews. Not only are ratings an essential piece of the puzzle for customers to learn more about your business and the value of your solutions, but it can also benefit your SEO strategy.
Despite a pandemic and the many business challenges that have come along with that, ZAG's integrated and talented teams finalized and launched five new websites in the first quarter of 2021. Learn more about these website redesign projects.