A core principle of digital marketing is the ability to measure conversions. Without reliable conversion tracking, you won’t know which channels or campaigns are actually driving results – which makes measuring ROI impossible. And since measuring ROI helps justify your spend, optimizing your campaigns and website to maximize conversions is critical.
AI is already reshaping so many parts of our daily lives, so knowing when and how to use it at work is important for every digital marketer.
Personalized advertising is an effective marketing tactic. Learn more about it, why it's so effective, and how to start incorporating it into your own strategy.
Infographics are an increasingly popular content marketing tactic but can present significant challenges for the millions of Americans who have a disability. Learn how to design and post your infographics to maximize their usability for all audiences.
Google made an announcement that may change the way you run your Google paid search campaigns. The four previous keyword match types will be changing in an effort to make it easier to manage Google Ads campaigns and increase the quality of the traffic clicking on your ads.
The suite of Google Analtyics, Google Tag Manager and Google Data Studio are a powerful trio to be able to track and visualize conversions and ROI, including through your third-party sites. Learn how you can track a visitor journey from your site to another domain, and whether you need an agency partner to help you navigate this topic further.
If you’ve been following the ever-changing scope of Google products, you may have heard of the introduction of Core Web Vitals that was announced back in 2020. Here are the latest Core Web Vital updates to look out for.
From the site architecture to the site launch, website accessibility is an important part of the entire website design or redesign project lifecycle. Learn about how ZAG factors accessibility into each project stage.