A core principle of digital marketing is the ability to measure conversions. Without reliable conversion tracking, you won’t know which channels or campaigns are actually driving results – which makes measuring ROI impossible. And since measuring ROI helps justify your spend, optimizing your campaigns and website to maximize conversions is critical.
AI is already reshaping so many parts of our daily lives, so knowing when and how to use it at work is important for every digital marketer.
Google made an announcement that may change the way you run your Google paid search campaigns. The four previous keyword match types will be changing in an effort to make it easier to manage Google Ads campaigns and increase the quality of the traffic clicking on your ads.
The suite of Google Analtyics, Google Tag Manager and Google Data Studio are a powerful trio to be able to track and visualize conversions and ROI, including through your third-party sites. Learn how you can track a visitor journey from your site to another domain, and whether you need an agency partner to help you navigate this topic further.
If you’ve been following the ever-changing scope of Google products, you may have heard of the introduction of Core Web Vitals that was announced back in 2020. Here are the latest Core Web Vital updates to look out for.
From the site architecture to the site launch, website accessibility is an important part of the entire website design or redesign project lifecycle. Learn about how ZAG factors accessibility into each project stage.
Having a website that is ADA conformant is the right thing to do morally, but it also is the right thing to do from a business perspective. Read this article to explore moral and business justifications to having a conformant digital experience.
UTM tracking is an important tool to use when it comes to online marketing. By adding bits of code to your URL, it is possible to track where website visitors are coming from and what they are doing. Whether this is something that you handle in-house or work with an outside agency on, it is crucial for marketers to use and understand UTM tracking codes. Misunderstandings can lead to errors in setup and even invalid and unclear information. Here are some common mistakes to avoid.