A core principle of digital marketing is the ability to measure conversions. Without reliable conversion tracking, you won’t know which channels or campaigns are actually driving results – which makes measuring ROI impossible. And since measuring ROI helps justify your spend, optimizing your campaigns and website to maximize conversions is critical.
AI is already reshaping so many parts of our daily lives, so knowing when and how to use it at work is important for every digital marketer.
If you’ve been following the ever-changing scope of Google products, you may have heard of the introduction of Core Web Vitals that was announced back in 2020. Here are the latest Core Web Vital updates to look out for.
From the site architecture to the site launch, website accessibility is an important part of the entire website design or redesign project lifecycle. Learn about how ZAG factors accessibility into each project stage.
Having a website that is ADA conformant is the right thing to do morally, but it also is the right thing to do from a business perspective. Read this article to explore moral and business justifications to having a conformant digital experience.
UTM tracking is an important tool to use when it comes to online marketing. By adding bits of code to your URL, it is possible to track where website visitors are coming from and what they are doing. Whether this is something that you handle in-house or work with an outside agency on, it is crucial for marketers to use and understand UTM tracking codes. Misunderstandings can lead to errors in setup and even invalid and unclear information. Here are some common mistakes to avoid.
With so many different marketing channels driving traffic to your website, it can be hard to keep track of all your user data. It’s important to determine where those users are coming from so you know which tactics are most effective. So what’s the best way to do this? UTM tracking codes.
The Working Draft of WCAG 3.0 has been released to the public and there are a few notable changes that website owners and managers will want to educate themselves about. Read this blog to see what's coming down the road and why creating an accessible website for all should be a top priority.