A core principle of digital marketing is the ability to measure conversions. Without reliable conversion tracking, you won’t know which channels or campaigns are actually driving results – which makes measuring ROI impossible. And since measuring ROI helps justify your spend, optimizing your campaigns and website to maximize conversions is critical.
AI is already reshaping so many parts of our daily lives, so knowing when and how to use it at work is important for every digital marketer.
With so many different marketing channels driving traffic to your website, it can be hard to keep track of all your user data. It’s important to determine where those users are coming from so you know which tactics are most effective. So what’s the best way to do this? UTM tracking codes.
The Working Draft of WCAG 3.0 has been released to the public and there are a few notable changes that website owners and managers will want to educate themselves about. Read this blog to see what's coming down the road and why creating an accessible website for all should be a top priority.
It’s no secret that 2020 was a tough year for us all. The world has changed and unfortunately, there is no instruction manual on how to navigate it. Nonetheless, it is our job as marketers and communicators to adapt our plans for continued success. Here are some tips for how to adjust your marketing tactics during and after a global pandemic.
With expanding technical demands on marketers in the digital space, it’s important to not only understand your website, but also be familiar with the environments in which websites are built and supported. Learn about the different types of hosting environments and whether you need a content staging environment as part of your site hosting services.
If you're planning a website redesign, one of the most important considerations is your Content Management System (CMS). Compare open source, proprietary and homegrown CMS options to determine which might be right for your business.
While 2020 had its fair share of challenges, there were also some great things that came out of it – including nineteen new websites designed and developed by the talented team at ZAG Interactive.