A core principle of digital marketing is the ability to measure conversions. Without reliable conversion tracking, you won’t know which channels or campaigns are actually driving results – which makes measuring ROI impossible. And since measuring ROI helps justify your spend, optimizing your campaigns and website to maximize conversions is critical.
AI is already reshaping so many parts of our daily lives, so knowing when and how to use it at work is important for every digital marketer.
Google isn't taking a summer vacation and is rolling out two Core updates as well as the Core Web Vitals update. Learn more about what to expect and what you should do to prepare.
Building a list of strong backlinks can be a helpful strategy for forming a digital presence. Although link building can bring lots of benefits for your company’s or institution’s reputation and visibility on the internet, unfortunately if done incorrectly, it can have adverse effects to your brand and online credibility. Take a look at the top three do’s and don’ts of link building, so you can get your link building strategy set up the right way.
Social media always has and most likely always will be an outlet for entertainment. However, before the COVID-19 pandemic, social platforms were used a bit differently than today. Read why and how social media marketers need to adjust their plans.
Whether you are a graphic designer or not, it is likely that you have heard certain terms such as JPEG (JPG), PNG, or PDF. But what exactly are these files? What are they used for? When is the right time to use one or the other? Is there a difference? Even if you are not a designer, if you work at a company that deals with digital or print imagery (or simply has a website), it is crucial to have a general understanding of image file formats.
2021 is not the year for advertisers and marketers to just pick up where they left off. Smart marketers can strategically (and sensitively) tune into the collective emotional state of today's consumers, and rethink their brands and campaigns in a way that connects with today's audiences.
With Apple’s new iOS 14.5 privacy update, Facebook has already predicted that allowing users to opt out of third-party tracking will reduce advertising revenue by 50%. This will have the largest impact on small businesses. Since the announcement, however, Apple has begun implementing measures to “even the playing field” by preventing any workarounds to this IDFA (Identifier for Advertisers).