A core principle of digital marketing is the ability to measure conversions. Without reliable conversion tracking, you won’t know which channels or campaigns are actually driving results – which makes measuring ROI impossible. And since measuring ROI helps justify your spend, optimizing your campaigns and website to maximize conversions is critical.
AI is already reshaping so many parts of our daily lives, so knowing when and how to use it at work is important for every digital marketer.
Building a site that our clients love is our ultimate goal, but when those sites are also recognized by industry experts, it gives us the warm and fuzzies. Learn about two Kentico Xperience Site of the Month awards we won for the Purdue Federal Credit Union and Four Points Federal Credit Union websites.
Typography can be a very important part of a brand, so understanding the components of it and what goes into deciding typography for print and web is important for every designer and marketer to understand. Let's explore what you need to know about typography in this helpful article.
There are a lot of considerations when budgeting for a website. Do you need something custom or is a templated solution acceptable for you? Is your site large or small? Do you have complex technology needs? What is your timeline? Explore the many questions to ask yourself, including the pros and cons of working with a freelancer vs. an agency.
Optimization looks completely different for a Google My Business listing than your typical SEO strategy for your website. In order to ensure your bank or credit union's listing is visible on Google, learn how to create your profile and claim it as your own.