A core principle of digital marketing is the ability to measure conversions. Without reliable conversion tracking, you won’t know which channels or campaigns are actually driving results – which makes measuring ROI impossible. And since measuring ROI helps justify your spend, optimizing your campaigns and website to maximize conversions is critical.
AI is already reshaping so many parts of our daily lives, so knowing when and how to use it at work is important for every digital marketer.
Measuring website engagement can be a complex process that is often initially oversimplified. Many businesses focus on an increase in pageviews or a decrease in bounce rate, but those metrics alone do not tell a full story. Read about how can we get a clearer picture on engagement besides looking at these metrics so that we can optimize your digital experience.
Building a site that our clients love is our ultimate goal, but when those sites are also recognized by industry experts, it gives us the warm and fuzzies. Learn about two Kentico Xperience Site of the Month awards we won for the Purdue Federal Credit Union and Four Points Federal Credit Union websites.
Typography can be a very important part of a brand, so understanding the components of it and what goes into deciding typography for print and web is important for every designer and marketer to understand. Let's explore what you need to know about typography in this helpful article.