A core principle of digital marketing is the ability to measure conversions. Without reliable conversion tracking, you won’t know which channels or campaigns are actually driving results – which makes measuring ROI impossible. And since measuring ROI helps justify your spend, optimizing your campaigns and website to maximize conversions is critical.
AI is already reshaping so many parts of our daily lives, so knowing when and how to use it at work is important for every digital marketer.
What displays on the Search Engine Results Page (SERP) has changed quite a bit in recent years. Read this article to understand what you might see on a SERP, how and why things are ranked how they are, and how your business or institution can compete.
WCAG 3.0 is currently a working draft but is important for website owners and administrators to become familiar with as they keep up with the latest in website conformance. Read this first of two articles on WCAG 3.0 from ZAG Interactive.
WCAG 3.0 is a game changer for website owners. While the current website conformance standards will continue to apply, there are some very important differences that will be introduced. Learn what to expect when WCAG 3.0 rolls out.
Website owners and digital marketers need to be aware of the vast amount rules when it comes to the digital space. From ADA compliance to email marketing, following these rules is essential to protecting your brand and offering a positive user experience. Learn about key compliance rules you need to abide by.
Kentico Xperience released version 13 in October of 2020, and has been releasing additional features on a quarterly basis rather than doing this as part of annual upgrade which was done in the past. Learn about the first four refreshes to see what can benefit your custom site.
These days it seems like everyone has a blog. Whether you’re seeking workout ideas or beginner dance moves, there is most definitely a blog out there for you. Anyone can create a blog that is useful for people, including businesses. If you’re looking to start a blog or increase the traffic for your current one, explore our 6 SEO best practices to help bump up its organic rankings.