A core principle of digital marketing is the ability to measure conversions. Without reliable conversion tracking, you won’t know which channels or campaigns are actually driving results – which makes measuring ROI impossible. And since measuring ROI helps justify your spend, optimizing your campaigns and website to maximize conversions is critical.
AI is already reshaping so many parts of our daily lives, so knowing when and how to use it at work is important for every digital marketer.
Google announced that beginning July 1, 2023, data would no longer be collected on Google Analytics Universal Analytics properties, which have been the standard for more than 30 million websites since 2012. Additionally, historical data in Universal Analytics properties will only be accessible for 6 months following July 1, 2023. This is big news for any website owner or administrator, so before you panic, let’s walk you through what you need to do so you can have a firm plan in place.
If you aren't already compressing your images before publishing to your website, read this article to learn why and how this is so important.
Every marketer should understand digital cookies. Read this article to learn about the types of cookies, why they are used, privacy considerations and more.
What displays on the Search Engine Results Page (SERP) has changed quite a bit in recent years. Read this article to understand what you might see on a SERP, how and why things are ranked how they are, and how your business or institution can compete.
WCAG 3.0 is currently a working draft but is important for website owners and administrators to become familiar with as they keep up with the latest in website conformance. Read this first of two articles on WCAG 3.0 from ZAG Interactive.
WCAG 3.0 is a game changer for website owners. While the current website conformance standards will continue to apply, there are some very important differences that will be introduced. Learn what to expect when WCAG 3.0 rolls out.