A core principle of digital marketing is the ability to measure conversions. Without reliable conversion tracking, you won’t know which channels or campaigns are actually driving results – which makes measuring ROI impossible. And since measuring ROI helps justify your spend, optimizing your campaigns and website to maximize conversions is critical.
AI is already reshaping so many parts of our daily lives, so knowing when and how to use it at work is important for every digital marketer.
Before you start pushing out content and turning on paid search campaigns, take a step back to develop a thoughtful digital marketing strategy. When you zero in on your goals and use a targeted approach, your online marketing is bound to be more successful. Check out the following best practices to learn how to hit the mark with all your digital marketing initiatives.
WCAG 2.2 is planned to be official in the fall of 2022 and includes important clarifications to WCAG 2.1 guidelines. Learn about nine key criteria and how it might impact how you design, build and maintain your websites against website conformance guidelines.
From scrolling through websites and your social media feeds to watching videos on YouTube and reading newsletters or blogs - you are being exposed to content marketing on different platforms daily. Learn all you need to know about content marketing trends best practices in 2022 from the experts at ZAG Interactive.
SEO copywriting includes a combination of keyword research, on-page SEO, formatting, and creativity. This mix of activities creates valuable content with specific keywords that can easily be used across platforms. Here are some best practices to follow when embarking on the SEO copywriting journey.
Google announced that beginning July 1, 2023, data would no longer be collected on Google Analytics Universal Analytics properties, which have been the standard for more than 30 million websites since 2012. Additionally, historical data in Universal Analytics properties will only be accessible for 6 months following July 1, 2023. This is big news for any website owner or administrator, so before you panic, let’s walk you through what you need to do so you can have a firm plan in place.
If you aren't already compressing your images before publishing to your website, read this article to learn why and how this is so important.