A core principle of digital marketing is the ability to measure conversions. Without reliable conversion tracking, you won’t know which channels or campaigns are actually driving results – which makes measuring ROI impossible. And since measuring ROI helps justify your spend, optimizing your campaigns and website to maximize conversions is critical.
AI is already reshaping so many parts of our daily lives, so knowing when and how to use it at work is important for every digital marketer.
Federal lawsuits alleging limited ADA access to commercial, government and nonprofit websites were filed nationwide at the rate of more than 10 per day in 2021. And the numbers are rising. Learn why this is a vital topic for businesses and users and what you can do.
Changing attitudes and policies are bringing about new safeguards for how consumers’ private information is used and shared, as well as new challenges for digital marketers. Read about the latest in web privacy efforts and what digital marketers need to know to be prepared.
The long-awaited Umbraco 9 was recently introduced and is a powerful .NET 5 (ASP.NET Core), open-source Content Management System (CMS). Offering custom design and development to meet the unique needs of businesses and organizations, this powerful CMS provides the latest technology in an easy-to-manage interface that marketers and IT professionals alike will fall in love with.
We believe that hard work is born in an environment that fosters collaboration, good fun and the pursuit of something better. Since we started our agency 20 years ago, so much has changed and this year, we have so much to look forward to. See what you can expect in 2022 from ZAG Interactive.
The pace of life for a digital marketer is hectic and it's ok if you aren't 100% sure of all of the latest and greatest terms. Explore this brief digital glossary of terms that are coming up more and more so you can continue your digital marketing education, and impress the boss too.
2022 is already shaping up to be an interesting year, and with that, digital marketers should look at trends to be as prepared as possible. ZAG has identified four predictions for 2022 that will be important to plan for so that marketers can maximize their success.