A core principle of digital marketing is the ability to measure conversions. Without reliable conversion tracking, you won’t know which channels or campaigns are actually driving results – which makes measuring ROI impossible. And since measuring ROI helps justify your spend, optimizing your campaigns and website to maximize conversions is critical.
AI is already reshaping so many parts of our daily lives, so knowing when and how to use it at work is important for every digital marketer.
Website owners and digital marketers need to be aware of the vast amount rules when it comes to the digital space. From ADA compliance to email marketing, following these rules is essential to protecting your brand and offering a positive user experience. Learn about key compliance rules you need to abide by.
Kentico Xperience released version 13 in October of 2020, and has been releasing additional features on a quarterly basis rather than doing this as part of annual upgrade which was done in the past. Learn about the first four refreshes to see what can benefit your custom site.
These days it seems like everyone has a blog. Whether you’re seeking workout ideas or beginner dance moves, there is most definitely a blog out there for you. Anyone can create a blog that is useful for people, including businesses. If you’re looking to start a blog or increase the traffic for your current one, explore our 6 SEO best practices to help bump up its organic rankings.
Federal lawsuits alleging limited ADA access to commercial, government and nonprofit websites were filed nationwide at the rate of more than 10 per day in 2021. And the numbers are rising. Learn why this is a vital topic for businesses and users and what you can do.
Changing attitudes and policies are bringing about new safeguards for how consumers’ private information is used and shared, as well as new challenges for digital marketers. Read about the latest in web privacy efforts and what digital marketers need to know to be prepared.
The long-awaited Umbraco 9 was recently introduced and is a powerful .NET 5 (ASP.NET Core), open-source Content Management System (CMS). Offering custom design and development to meet the unique needs of businesses and organizations, this powerful CMS provides the latest technology in an easy-to-manage interface that marketers and IT professionals alike will fall in love with.