A core principle of digital marketing is the ability to measure conversions. Without reliable conversion tracking, you won’t know which channels or campaigns are actually driving results – which makes measuring ROI impossible. And since measuring ROI helps justify your spend, optimizing your campaigns and website to maximize conversions is critical.
AI is already reshaping so many parts of our daily lives, so knowing when and how to use it at work is important for every digital marketer.
With the adoption of Apple's new privacy features in full effect, we are now starting to see the influence it is having. From balance sheets to business models, the iOS update is impacting tech companies like Meta (Facebook) and Snap (Snapchat), as well as companies in other industries. Learn how these companies are responding to the new privacy features and remaining optimistic, how Apple is benefiting, and why it is having such a large impact.
Accessibility overlays are increasingly popular but are certainly no substitute for properly designing and developing your site against current website conformance standards. Learn what they can be used for and what they should not be used for, so that you can ensure that you are providing the most accessible experience to your site visitors and protecting your business against costly litigation.
Google Analytics has become the most popular way to track website activity since it first debuted in 2005. By some accounts, more than half of the most visited sites on the web are using Google Analytics to monitor where their visitors are coming from and what they’re engaging with. There are many ways to customize your GA data such as tracking events, establishing conversions and logging custom dimensions, but not everyone has the time or resources to do that custom setup.