A core principle of digital marketing is the ability to measure conversions. Without reliable conversion tracking, you won’t know which channels or campaigns are actually driving results – which makes measuring ROI impossible. And since measuring ROI helps justify your spend, optimizing your campaigns and website to maximize conversions is critical.
AI is already reshaping so many parts of our daily lives, so knowing when and how to use it at work is important for every digital marketer.
Native mobile apps, just like websites, should be evaluated for conformance against current website ADA guidelines. Learn how mobile apps are ADA tested and how ZAG Interactive can help.
WCAG 2.2 will be official soon, and with it, businesses need to understand some important clarifications. Learn about what to expect with 2.2, why to avoid accessibility overlays and other important website ADA information so that you can offer a fair experience for all audience and avoid costly law suits.
Just like your mobile phone or computer, your website needs updates, upgrades and eventually replacement. Learn what site owners need to understand and plan for as website technology changes over time.
Consumers love financial literacy content because it helps them gain practical knowledge they didn't learn in school. Bank and credit union marketers should capitalize on this and develop a content plan that includes financial literacy articles, infographics, videos and more to help support their brand promise and engage visitors.
Have you ever wondered how you could use Google Analytics to enhance your content strategy? The data that you can extract from Google Analytics can help you find your most popular content, which posts convert best, which organic search metrics to use to create content marketing templates for your blog, and how to utilize the relationship between content and SEO.
Before you start pushing out content and turning on paid search campaigns, take a step back to develop a thoughtful digital marketing strategy. When you zero in on your goals and use a targeted approach, your online marketing is bound to be more successful. Check out the following best practices to learn how to hit the mark with all your digital marketing initiatives.