A core principle of digital marketing is the ability to measure conversions. Without reliable conversion tracking, you won’t know which channels or campaigns are actually driving results – which makes measuring ROI impossible. And since measuring ROI helps justify your spend, optimizing your campaigns and website to maximize conversions is critical.
AI is already reshaping so many parts of our daily lives, so knowing when and how to use it at work is important for every digital marketer.
Getting an redirect error on a website is frustrating for users but it has negative consequences for site owners too. Understand the differences between the types of redirect and what site owners should do to avoid having errors as part of an overall site health plan.
Most companies invest in a website redesign every 3-5 years. No matter why you are planning to redesign or rebuild your site, the chances are that sometime in the next few years you will be tasked with planning a site redesign and will need to ask your boss for a budget. And what is more compelling than asking for money when you can actually prove that the project will result in ROI?
ZAG Interactive is the proud winner of three Standard of Excellence Awards from the 2022 WebAwards in the Bank and Credit Union categories. Learn about the award-winning UniWyo Credit Union, Lincoln Savings Bank and Purdue Federal Credit Union website redesign projects.
Native mobile apps, just like websites, should be evaluated for conformance against current website ADA guidelines. Learn how mobile apps are ADA tested and how ZAG Interactive can help.
WCAG 2.2 will be official soon, and with it, businesses need to understand some important clarifications. Learn about what to expect with 2.2, why to avoid accessibility overlays and other important website ADA information so that you can offer a fair experience for all audience and avoid costly law suits.
Just like your mobile phone or computer, your website needs updates, upgrades and eventually replacement. Learn what site owners need to understand and plan for as website technology changes over time.