A core principle of digital marketing is the ability to measure conversions. Without reliable conversion tracking, you won’t know which channels or campaigns are actually driving results – which makes measuring ROI impossible. And since measuring ROI helps justify your spend, optimizing your campaigns and website to maximize conversions is critical.
AI is already reshaping so many parts of our daily lives, so knowing when and how to use it at work is important for every digital marketer.
Consumers love financial literacy content because it helps them gain practical knowledge they didn't learn in school. Bank and credit union marketers should capitalize on this and develop a content plan that includes financial literacy articles, infographics, videos and more to help support their brand promise and engage visitors.
Have you ever wondered how you could use Google Analytics to enhance your content strategy? The data that you can extract from Google Analytics can help you find your most popular content, which posts convert best, which organic search metrics to use to create content marketing templates for your blog, and how to utilize the relationship between content and SEO.
Before you start pushing out content and turning on paid search campaigns, take a step back to develop a thoughtful digital marketing strategy. When you zero in on your goals and use a targeted approach, your online marketing is bound to be more successful. Check out the following best practices to learn how to hit the mark with all your digital marketing initiatives.
WCAG 2.2 is planned to be official in the fall of 2022 and includes important clarifications to WCAG 2.1 guidelines. Learn about nine key criteria and how it might impact how you design, build and maintain your websites against website conformance guidelines.
From scrolling through websites and your social media feeds to watching videos on YouTube and reading newsletters or blogs - you are being exposed to content marketing on different platforms daily. Learn all you need to know about content marketing trends best practices in 2022 from the experts at ZAG Interactive.
SEO copywriting includes a combination of keyword research, on-page SEO, formatting, and creativity. This mix of activities creates valuable content with specific keywords that can easily be used across platforms. Here are some best practices to follow when embarking on the SEO copywriting journey.