A core principle of digital marketing is the ability to measure conversions. Without reliable conversion tracking, you won’t know which channels or campaigns are actually driving results – which makes measuring ROI impossible. And since measuring ROI helps justify your spend, optimizing your campaigns and website to maximize conversions is critical.
AI is already reshaping so many parts of our daily lives, so knowing when and how to use it at work is important for every digital marketer.
ZAG's team has grown quite a bit over the last few months so allow us to introduce you to some of the new, talented employees who you will get the privilege of working with if you're a ZAG client.
When it comes to search engine optimization (SEO) strategies and copywriting, most marketers understand that keywords are an important element. But how these keywords are selected, how they are integrated into content and what other elements work together with these keywords are all critical components to better optimizing your website.
Rich snippets can be an important part of your SEO plan. Learn what rich snippets are, how you can use them and what you and your development team need to do to maximize the benefits of this tactic.
Just like websites, emails should follow WCAG ADA guidelines in order to make emails accessible to all audiences, regardless of any challenges they may have. Learn about email accessibility best practices when designing and creating emails.
Meet up with VP of Sales of Marketing, Michelle Brown, and AVP of Account Management, Greg Calnen, at the 2022 Financial Brand Forum in Las Vegas November 13-16