A core principle of digital marketing is the ability to measure conversions. Without reliable conversion tracking, you won’t know which channels or campaigns are actually driving results – which makes measuring ROI impossible. And since measuring ROI helps justify your spend, optimizing your campaigns and website to maximize conversions is critical.
AI is already reshaping so many parts of our daily lives, so knowing when and how to use it at work is important for every digital marketer.
Just like websites, emails should follow WCAG ADA guidelines in order to make emails accessible to all audiences, regardless of any challenges they may have. Learn about email accessibility best practices when designing and creating emails.
Meet up with VP of Sales of Marketing, Michelle Brown, and AVP of Account Management, Greg Calnen, at the 2022 Financial Brand Forum in Las Vegas November 13-16
Getting an redirect error on a website is frustrating for users but it has negative consequences for site owners too. Understand the differences between the types of redirect and what site owners should do to avoid having errors as part of an overall site health plan.
Most companies invest in a website redesign every 3-5 years. No matter why you are planning to redesign or rebuild your site, the chances are that sometime in the next few years you will be tasked with planning a site redesign and will need to ask your boss for a budget. And what is more compelling than asking for money when you can actually prove that the project will result in ROI?
ZAG Interactive is the proud winner of three Standard of Excellence Awards from the 2022 WebAwards in the Bank and Credit Union categories. Learn about the award-winning UniWyo Credit Union, Lincoln Savings Bank and Purdue Federal Credit Union website redesign projects.