A core principle of digital marketing is the ability to measure conversions. Without reliable conversion tracking, you won’t know which channels or campaigns are actually driving results – which makes measuring ROI impossible. And since measuring ROI helps justify your spend, optimizing your campaigns and website to maximize conversions is critical.
AI is already reshaping so many parts of our daily lives, so knowing when and how to use it at work is important for every digital marketer.
WCAG version 2.2 is anticipated to be released in Q3 2023. This version mostly comprises clarifications to previously issued website ADA guidelines, but site owners, managers, designers and developers need to carefully review the draft guidelines so that they can be a step ahead.
As sites grow and new pages are added, Canonical URLs are an important SEO checklist item. Learn what canonical URLs are and how to implement them as part of your site SEO strategy.
ZAG Interactive primarily builds websites in the Kentico and Umbraco CMSs. Both allow for the level of customization that our clients require and both products are well supported. So why would you choose one over another? This article explains the difference between them.
ZAG's team has grown quite a bit over the last few months so allow us to introduce you to some of the new, talented employees who you will get the privilege of working with if you're a ZAG client.
When it comes to search engine optimization (SEO) strategies and copywriting, most marketers understand that keywords are an important element. But how these keywords are selected, how they are integrated into content and what other elements work together with these keywords are all critical components to better optimizing your website.
Rich snippets can be an important part of your SEO plan. Learn what rich snippets are, how you can use them and what you and your development team need to do to maximize the benefits of this tactic.