A core principle of digital marketing is the ability to measure conversions. Without reliable conversion tracking, you won’t know which channels or campaigns are actually driving results – which makes measuring ROI impossible. And since measuring ROI helps justify your spend, optimizing your campaigns and website to maximize conversions is critical.
AI is already reshaping so many parts of our daily lives, so knowing when and how to use it at work is important for every digital marketer.
Advanced bot management through Cloudflare provides extra protection for forms, screen scraping and credential stuffing. But a year into offering this service for our clients we have seen this service being a critical difference between catching a highly sophisticated and potentially extremely damaging DDOS attack - saving an institution's precious reputation.
Google Analytics is one of the most popular tools for tracking user interactions on websites, and 2023 marks a huge change in the history of the platform with the transition to GA4. Read about key dates and what you need to do to plan for this platform migration.
From content and email marketing to SEO and social media marketing, the global digital marketing industry is projected to reach $786 billion by 2026. Read 23 interesting digital marketing statistics about content marketing, email marketing, mobile marketing, SEO, paid search and social marketing.
WCAG version 2.2 is anticipated to be released in Q3 2023. This version mostly comprises clarifications to previously issued website ADA guidelines, but site owners, managers, designers and developers need to carefully review the draft guidelines so that they can be a step ahead.
As sites grow and new pages are added, Canonical URLs are an important SEO checklist item. Learn what canonical URLs are and how to implement them as part of your site SEO strategy.
ZAG Interactive primarily builds websites in the Kentico and Umbraco CMSs. Both allow for the level of customization that our clients require and both products are well supported. So why would you choose one over another? This article explains the difference between them.