A core principle of digital marketing is the ability to measure conversions. Without reliable conversion tracking, you won’t know which channels or campaigns are actually driving results – which makes measuring ROI impossible. And since measuring ROI helps justify your spend, optimizing your campaigns and website to maximize conversions is critical.
AI is already reshaping so many parts of our daily lives, so knowing when and how to use it at work is important for every digital marketer.
Creating an accessible website should be the standard for any web designer and developer. But at ZAG Interactive, we do so much behind the scenes to help users with disabilities that may not be obvious to casual site users. Learn about some of the accessibility items you may not know we address as part of building our award-winning websites.
To keep a site conformant against current WCAG guidlines it's important to use a combination of manual and automated testing services. Learn more about the role each plays and how enlisting the help of a certified agency can help you offer a more inclusive digital experience to all of your website visitors.
Our team hit the ground running in 2023, launching 5 new websites in the first quarter, with many more in development. Here’s a sneak-peak into each of these unique projects.
Pop the champagne! ZAG Interactive has won the Financial Services Site of the Year Award from Kentico for the Suffolk Credit Union website redesign. Read about this credit union website redesign project and get in touch with us to see how we can create a powerful, beautiful site for your financial institution.
Marquis Software Solutions (“Marquis”), a Plano-based financial marketing and compliance software and services provider, today announced that it has acquired ZAG Interactive. Marquis is backed by Rockbridge Growth Equity (“Rockbridge”), a Detroit-based middle market private equity firm. Read more about this very exciting news.
From predictive analytics to content generation, AI tools (like ChatGPT) are revolutionizing the way marketers approach their work. With rumors that ChatGPT will make the role of an SEO specialist obsolete, here’s what you actually need to know about ChatGPT and its impact on search engine optimization (SEO).