A core principle of digital marketing is the ability to measure conversions. Without reliable conversion tracking, you won’t know which channels or campaigns are actually driving results – which makes measuring ROI impossible. And since measuring ROI helps justify your spend, optimizing your campaigns and website to maximize conversions is critical.
AI is already reshaping so many parts of our daily lives, so knowing when and how to use it at work is important for every digital marketer.
Pop the champagne! ZAG Interactive has won the Financial Services Site of the Year Award from Kentico for the Suffolk Credit Union website redesign. Read about this credit union website redesign project and get in touch with us to see how we can create a powerful, beautiful site for your financial institution.
Marquis Software Solutions (“Marquis”), a Plano-based financial marketing and compliance software and services provider, today announced that it has acquired ZAG Interactive. Marquis is backed by Rockbridge Growth Equity (“Rockbridge”), a Detroit-based middle market private equity firm. Read more about this very exciting news.
From predictive analytics to content generation, AI tools (like ChatGPT) are revolutionizing the way marketers approach their work. With rumors that ChatGPT will make the role of an SEO specialist obsolete, here’s what you actually need to know about ChatGPT and its impact on search engine optimization (SEO).
Advanced bot management through Cloudflare provides extra protection for forms, screen scraping and credential stuffing. But a year into offering this service for our clients we have seen this service being a critical difference between catching a highly sophisticated and potentially extremely damaging DDOS attack - saving an institution's precious reputation.
Google Analytics is one of the most popular tools for tracking user interactions on websites, and 2023 marks a huge change in the history of the platform with the transition to GA4. Read about key dates and what you need to do to plan for this platform migration.
From content and email marketing to SEO and social media marketing, the global digital marketing industry is projected to reach $786 billion by 2026. Read 23 interesting digital marketing statistics about content marketing, email marketing, mobile marketing, SEO, paid search and social marketing.