A core principle of digital marketing is the ability to measure conversions. Without reliable conversion tracking, you won’t know which channels or campaigns are actually driving results – which makes measuring ROI impossible. And since measuring ROI helps justify your spend, optimizing your campaigns and website to maximize conversions is critical.
AI is already reshaping so many parts of our daily lives, so knowing when and how to use it at work is important for every digital marketer.
Now that GA4 has taken over as the primary reporting platform, many are still learning the basics of GA4. To avoid feeling overwhelmed we’ve compiled a list of some of the features that GA4 has to offer.
ZAG Interactive is thrilled to announce that the Suffolk Credit Union website won the 2023 Outstanding Credit Union WebAward, and the AmeriServ Bank website took home a Bank Standard of Excellence Award. Read about these award-winning projects, and help congratulate the teams who worked so hard on behalf of these clients.
We live in a world where a plethora of data is collected everywhere we go, and most of that data is at our fingertips. For marketers, that data can be put to work in the digital space with website personalization.
The U.S. Justice Department recently sent the Federal Register a notice of a proposed rule to improve the usability of websites and mobile apps. Read more about this ADA conformance update and why it's important to build and maintain a conformant website.
A popular free tool offered by Google called Optimize is being sunset in 2023, leaving existing users looking for alternatives to the platform. Explore other website A/B testing options that website owners should be familiar with.
ZAG's integrated teams of strategists, designers, developers, marketers, copywriters, project managers, IT and support staff have been working hard to introduce brand new websites for our financial services clients. Learn more about three website redesigns that launched in Q2 2023, and see how we can inspire your website transformation.