A core principle of digital marketing is the ability to measure conversions. Without reliable conversion tracking, you won’t know which channels or campaigns are actually driving results – which makes measuring ROI impossible. And since measuring ROI helps justify your spend, optimizing your campaigns and website to maximize conversions is critical.
AI is already reshaping so many parts of our daily lives, so knowing when and how to use it at work is important for every digital marketer.
We live in a world where a plethora of data is collected everywhere we go, and most of that data is at our fingertips. For marketers, that data can be put to work in the digital space with website personalization.
The U.S. Justice Department recently sent the Federal Register a notice of a proposed rule to improve the usability of websites and mobile apps. Read more about this ADA conformance update and why it's important to build and maintain a conformant website.
A popular free tool offered by Google called Optimize is being sunset in 2023, leaving existing users looking for alternatives to the platform. Explore other website A/B testing options that website owners should be familiar with.
ZAG's integrated teams of strategists, designers, developers, marketers, copywriters, project managers, IT and support staff have been working hard to introduce brand new websites for our financial services clients. Learn more about three website redesigns that launched in Q2 2023, and see how we can inspire your website transformation.
As we all know, Google is constantly rolling out new updates. The latest Helpful Content Update was designed to help its algorithms understand content created from a personal or expert point of view. This change is part of Google’s ongoing effort to reduce low quality content and make it easier to find useful and authentic content in their search results. See how this could affect your search rankings.
Looking to maximize conversions for your marketing campaigns? Using a landing page is one way to help maximize results. Learn about landing page best practices so that your next campaigns impress your boss.