A core principle of digital marketing is the ability to measure conversions. Without reliable conversion tracking, you won’t know which channels or campaigns are actually driving results – which makes measuring ROI impossible. And since measuring ROI helps justify your spend, optimizing your campaigns and website to maximize conversions is critical.
AI is already reshaping so many parts of our daily lives, so knowing when and how to use it at work is important for every digital marketer.
ZAG's integrated teams of strategists, designers, developers, marketers, copywriters, project managers, IT and support staff have been working hard to introduce brand new websites for our financial services clients. Learn more about three website redesigns that launched in Q2 2023, and see how we can inspire your website transformation.
As we all know, Google is constantly rolling out new updates. The latest Helpful Content Update was designed to help its algorithms understand content created from a personal or expert point of view. This change is part of Google’s ongoing effort to reduce low quality content and make it easier to find useful and authentic content in their search results. See how this could affect your search rankings.
Looking to maximize conversions for your marketing campaigns? Using a landing page is one way to help maximize results. Learn about landing page best practices so that your next campaigns impress your boss.
Creating an accessible website should be the standard for any web designer and developer. But at ZAG Interactive, we do so much behind the scenes to help users with disabilities that may not be obvious to casual site users. Learn about some of the accessibility items you may not know we address as part of building our award-winning websites.
To keep a site conformant against current WCAG guidlines it's important to use a combination of manual and automated testing services. Learn more about the role each plays and how enlisting the help of a certified agency can help you offer a more inclusive digital experience to all of your website visitors.
Our team hit the ground running in 2023, launching 5 new websites in the first quarter, with many more in development. Here’s a sneak-peak into each of these unique projects.