A core principle of digital marketing is the ability to measure conversions. Without reliable conversion tracking, you won’t know which channels or campaigns are actually driving results – which makes measuring ROI impossible. And since measuring ROI helps justify your spend, optimizing your campaigns and website to maximize conversions is critical.
AI is already reshaping so many parts of our daily lives, so knowing when and how to use it at work is important for every digital marketer.
Meta titles and descriptions are important to organic SEO success, but there are best practices to follow in order to optimize your SEO strategy. Learn what meta tags are, why they're important to SEO and website ADA, and what all businesses and institutions should know to understand this important SEO component.
For financial institution marketers, it’s that time of year to begin thinking about what will help you achieve your 2024 goals. The digital world is ever changing, but without a solid plan and a budget to match, your institution will not be able to effectively compete. Read about 5 things that should be part of your plan.
The much anticipated WCAG 2.2 guidelines for website accessibility have finally been released. Learn more about what this means for your website design, development and management.
With roughly 4.8 billion total social media users across all platforms, your bank or credit union could be missing out on a tremendous opportunity. ZAG Interactive has compiled four social media trends that can help you start off on the right foot.
Now that GA4 has taken over as the primary reporting platform, many are still learning the basics of GA4. To avoid feeling overwhelmed we’ve compiled a list of some of the features that GA4 has to offer.
ZAG Interactive is thrilled to announce that the Suffolk Credit Union website won the 2023 Outstanding Credit Union WebAward, and the AmeriServ Bank website took home a Bank Standard of Excellence Award. Read about these award-winning projects, and help congratulate the teams who worked so hard on behalf of these clients.