A core principle of digital marketing is the ability to measure conversions. Without reliable conversion tracking, you won’t know which channels or campaigns are actually driving results – which makes measuring ROI impossible. And since measuring ROI helps justify your spend, optimizing your campaigns and website to maximize conversions is critical.
AI is already reshaping so many parts of our daily lives, so knowing when and how to use it at work is important for every digital marketer.
ZAG Interactive is thrilled to announce that the HawaiiUSA Federal Credit Union website redesign won Kentico Site of the Year in the Financial Services category. Learn about this award-winning project, and why our trophy case is getting pretty heavy.
Some folks rang in the new year with champagne, while several our clients decided to ring in the new year with a new website! ZAG’s integrated team of strategists, designers, developers, marketers, project managers, QA and support staff worked so hard to bring these new sites to life, so we’re thrilled to introduce you to our first site class of 2024 bank and credit union websites.
Backlinks can be part of a successful organic SEO strategy but only when approached strategically. Learn all about backlinks, why they can help add credibility and how to create a successful backlinking strategy.
If you're thinking about a website redesign, picking the right agency partner to help is an extremely important decision. Read this article to better explore the many things you will need to consider before you make your selection.
2023 was a fabulous year at ZAG Interactive. It was a year of new websites, new employees and even new company ownership. Take a look back at the year and why we are so excited about the future too!
When you build a building without wheelchairs in mind, or a website without considering screen readers, you could end up making issues for all people. The physical world has Accessible Design, and likewise, the web has the Web Content Accessibility Guidelines (WCAG). Learn why screen readers are essential to those with a disability when using a website.