A core principle of digital marketing is the ability to measure conversions. Without reliable conversion tracking, you won’t know which channels or campaigns are actually driving results – which makes measuring ROI impossible. And since measuring ROI helps justify your spend, optimizing your campaigns and website to maximize conversions is critical.
AI is already reshaping so many parts of our daily lives, so knowing when and how to use it at work is important for every digital marketer.
If you're thinking about a website redesign, picking the right agency partner to help is an extremely important decision. Read this article to better explore the many things you will need to consider before you make your selection.
2023 was a fabulous year at ZAG Interactive. It was a year of new websites, new employees and even new company ownership. Take a look back at the year and why we are so excited about the future too!
When you build a building without wheelchairs in mind, or a website without considering screen readers, you could end up making issues for all people. The physical world has Accessible Design, and likewise, the web has the Web Content Accessibility Guidelines (WCAG). Learn why screen readers are essential to those with a disability when using a website.
Meta titles and descriptions are important to organic SEO success, but there are best practices to follow in order to optimize your SEO strategy. Learn what meta tags are, why they're important to SEO and website ADA, and what all businesses and institutions should know to understand this important SEO component.
For financial institution marketers, it’s that time of year to begin thinking about what will help you achieve your 2024 goals. The digital world is ever changing, but without a solid plan and a budget to match, your institution will not be able to effectively compete. Read about 5 things that should be part of your plan.
The much anticipated WCAG 2.2 guidelines for website accessibility have finally been released. Learn more about what this means for your website design, development and management.